Have you ever wondered what traffic sources, content, or visitor demographic resulted in the most affiliate sales? Knowing this kind of information is key if you want to increase your earnings as an affiliate marketer. This post will take you through setting up Google Analytics to track your affiliate link clicks.
What You Can Learn from Offsite Event Goals
Because affiliate sales take place off of your site, you have to set up an event goal type in Google Analytics. This will simply track the clicks on your affiliate links. The downside is that Google Analytics will never know if someone actually made the purchase once the visitor has left your site, but you can at least get a good idea of the following:
- Which traffic sources, content, and visitor demographics generate the most affiliate link clicks.
- Which affiliate products convert the best with your audience. If you get ten affiliate links clicks in a day that result in one sale for Product A, and ten affiliate link clicks in a day that result in six sales for Product B, then you’ll know that focusing your efforts on Product B is a more lucrative option.
- Which banner ad on your website (sidebar, header image, footer image, etc.) results in the most affiliate clicks.
So while it may not be 100% accurate, you can still learn a lot from setting up this goal type to track your affiliate clicks. Note that you can only have a total of 20 goals in your Google Analytics – keep in mind that you might want to setup ones for things like mailing list conversions, your own product sales, or other important conversions on your site.
Setting Up an Event Goal in Google Analytics
To use the Event goal type, you must:
- Have your Google Analytics installed before your tag on your website.
- Add onClick=”_gaq.push([‘_trackEvent’, ‘Category’, ‘Action’, ‘Label’]);” to your event.
- Configure the Goal Details to match your event tracking code.
For example, if you want to track a click on your sidebar banner for Product A, then you would have a link that looked like the following:
You would then enter the following into your Goal Details in Google Analytics under 1. Configure a combination of one or more event conditions from the list below using the following information:
- Category > that is equal to > Affiliate
- Action > that is equal to > ProductA
- Label > that is equal to > Sidebar125
You can also associate a Goal Value to be the average amount of the common sale. If you think that out of every ten clicks, you will get one affiliate sale of Product A, and Product A has an affiliate commission of $100, then your Goal Value would be $10. You can either leave the Goal Value blank or adjust it if you find, at the end of the month, the affiliate commission for Product A doesn’t match up to your Goal value.
Your final goal setup would look like this:
Reviewing Your Goal Conversions
Once you have set up your event goal, you just need to wait for the data to start coming in, and then you can start reviewing your goal conversions. You can do so from the following areas in Google Analytics:
- Visitor Demographics: Under Visitors > Demographics, you can view the location visitors to your website come from and how they relate to your goal completions by click on the Goal Set corresponding to your affiliate links under Explorer. If you see that a particular country converts better than another for your affiliate links, you might want to consider refining your advertising efforts (if you use PPC) for that product in that country.
- Traffic Sources: If you are curious which traffic sources lead to the most goal completions, simply go to Traffic Sources > All Traffic, and click on the Goal Set corresponding to your affiliate links under Explorer. Then you will see a goal conversion rate percentage for each of your individual goals next to your top traffic sources. You can drill down and see this data for referring URLs and keywords that people used to find you in search results under Search > Organic.
- Events: Under Content > Events, you can see detailed click information for each of the event types you create (the event type is the event category you set up earlier). Once you click on an event type, you can see the number of clicks based on the event actions and event labels. Using the dropdown for Secondary Dimension, you can also see these event details next to traffic sources, visitor demographics (continent, city, state, etc.), and technology (browser type, screen resolution, etc.).
- Conversions: This is the main area for data related to your goals. Clicking on your Conversiosn > Goals > Overview will show you an overview of all of your goal completions in the last 30 days. You can use the dropdown to narrow the data down to one specific goal. From here, you can see the top goal completion URL’s (or the pages that the goal was completed upon).
Your Method of Tracking Affiliate Sales
How do you find out what banners, links, reviews, and traffic sources convert to the best affiliate sales? Please share your strategies in the comments below!
This is way for affiliate marketers to get paid while building a list. A major complaint of affiliates is that they don’t get a relationship with buyers. They do all the grunt work and only get the sale, no email afterwards, nothing. This system gets over that problem.
Rather than tell you I’m some online guru millionaire I thought it would be better to listen to last year’s “Bad Ass Guest Blogging” winner and be transparent. You can take any part of this system and apply to your current or projects, or you can follow step-by-step. Please share any insights you have along the way.
The Secret Exposed:
You make affiliate sales AND build a targeted email list without a website or cost
How does it Work?
• You find a product with recurring payments
• Aweber hosts a webform for you for free
• The “thank you” page takes subscribers to the sales page with your affiliate link
• You rank for low competition keywords to get targeted traffic to the web form
Why it’s Cool:
• You make immediate affiliate sales
• You build a list for follow-up emails and sales
• You don’t need a website or ANY investment beyond Aweber
• You can create new sales funnels quickly and easily
It’s a complete affiliate strategy that newbies and veterans can benefit from using. So without further ado, let’s get into the specifics…
Step 1: Killer Product Selection
You need a product to promote and as you’ve probably guessed, we’re going to use Clickbank.
I avoid highly saturated niches like weight loss and marketing. There are a lot of less competitive niches that are still profitable. You’ll be getting your traffic from the SERPs and these niches will provide more low competition keywords to rank for.
What to look for:
Reoccurring Payments: This will allow you to earn more every month that you employ this strategy. You’ll continue to stack up these payments as you make more sales.
Forget about gravity: You don’t need to promote the most popular, trending info products. In fact, the somewhat obscure ones are better as they are often very targeted and specific. You want everything from the beginning to the end of the sales funnel to be targeted.
Email Follow-ups Ready: Some products already have a series of emails prepared for you to use on prospects. You can find these by going to the affiliate page that the vendor has setup on their site.
There’s no need to be super picky here. Any product in a less competitive niche with recurring payments and a decent looking sales page will be a good fit.
Step 2: The Opt-in Form Creation
With your product selected it’s time to create your free hosted webpage. If you’re not already using Aweber you’ll have to sign up. It’s just $19 a month and is the only cost necessary for this affiliate system.
Part I: Making the Web form
Aweber has a bunch of different web form designs that you can choose from, but usually a very simple template is best. You’re going to stretch out the web form and use it like it’s an entire webpage rather than just a form.
Visit the sales page for the product you’re promoting and take a couple headlines, bullet points, etc. that you like and paste them into your web form. They already did a lot of research on the target market and paid a lot for an experienced copywriting, so why try to do better? They won’t have a problem with you using the copy either because you’ll be getting them more sales.
Part II: Redirecting with your Affiliate Link
Next you’ll head to step 2 in Aweber: “settings”. There’s an option for your “thank you” page URL. Enter your affiliate link here. This way you will capture emails for your list and also send them to the sales page with your affiliate link. Read more >>