This is a guest post from Melvin Dichoso. It is part of The 2nd annual “Bad Ass” SEO Guest Blogging Contest.
In general, there’s just one thing that you need to be really good at, in order for you to make money or simply just succeed in your online business. This one thing is called ‘internet marketing’, and its really nothing new. But internet marketing is a very big subject that keeps on constantly moving and a lot of people can easily get confused with it. With that in mind, in this post I will be discussing why you should utilize the best internet marketing asset that you might already have – your blog.
Why Your Blog Is Your Best Asset
Blog is your best asset for the sole reason that it covers most of the things that you need in order to market what you have competitively. Also, everyone loves blogging so it shouldn’t be really hard for you to do this. You’re not going to do blogging lividly since its not really burdensome, you know what I mean?
If you’re still not convinced, here are some of the things that should nail it down for you:
It covers relationship building
Blogging covers the most important aspect of business which is relationship building. Because you’re writing mostly free stuff, it allows your popularity to grow but at the same time it helps you establish your expertise.
This is good because over time your adding more and more people to your blog which should then help you know more about your audience. It’s also inherently obvious that people start to buy what you have when you offer them good value continuously and in blogging, the good value that you provide is free.
SEO becomes nuts
While most people are going to work hard with search engine optimization for their business, you don’t have to because blogging will take care of that.
I worked with businesses that have their blog as the main driver of their traffic and also their main weapon for boosting search rankings. You probably have seen some companies use their blogs as well to increase exposure to their sites. Also, its not hard to rank at all really. You install a wordpress blog, grab all the necessary plugins, write good content and that should be it. The best thing about blogs is that they have what search engines crave for which is content.