So, you’re starting a company blog, and you want to know how to get the most out of it. If you’re new to the blogosphere, the first thing you need to understand are the mistakes many others often make. By learning from others’ mistakes, you can avoid them and have a more successful blog.
Here are 7 deadly blogging mistakes to learn from.
1. Ignoring SEO- While you don’t want to turn your blog into a bunch of keyword-stuffed filler content, you also don’t want to completely ignore SEO. Remember, the search engines crave fresh content because they want their search results to be as relevant as possible. By optimizing your posts for relevant keywords, you increase your chances of grabbing high search engine placement.
2. No Personality- The internet is brimming with blogs. There are over 100 million of them. How can you separate yourself from the pack? The best way is to use your personality. Blog posts aren’t like typical articles. What makes blogging so popular is the interactivity of it. That’s why you need to showcase your personality—to connect with readers. If you can connect with your audience, they’ll be likelier to continue coming back and to comment regularly on your posts.