The Seven Letter Word All Small Businesses Need to Know
Although the economy is obviously not in the best condition right now, the holiday season is upon us, and while people might not be spending as much money this year as they have in previous years, people are still going to spend money on presents for their loved ones.
Since you are smart enough to spend your valuable time reading this blog, if you are a small business owner, I’m going to assume that you have a website for your small business. If this assumption is correct, I want to say congratulations, because you have a huge advantage over many of your competitors. While it seems obvious to me and everyone else who is involved in the Internet marketing industry, a large percentage of small businesses still don’t have websites (and even fewer have properly optimized online presences).
So, because we know people are using the Internet to shop for Christmas presents, and you have a website that you want to use to attract more customers for your small business, what’s the single most effective way to accomplish this goal? Not only is there a single method that is truly the most effective, but it is a simple, seven letter word: coupons.