Reddit has been continually rising in popularity since first emerging on the scene back in 2006. Today, it is one of the most popular social news sites of its kind, proving to be a great alternative for those who have grown tired of competitors such as Digg and StumbleUpon. Reddit often calls itself the front page of the internet to play on its growing reputation as a digital newspaper of sorts. And just like newspapers have categories and sections, this site has something similar known as subreddits, a feature that can come in handy for the savvy social marketer.
A subreddit is essentially a category or subcategory that has a community of reddit users built around a specific topic or area of interest. These categories are finely targeted and can be set to either public or private by the creator. Examples of popular subreddits, as chosen by the user community include:
- World News
These examples represent broad general interests, of course, but the subcategories on reddit go much much deeper. For instance, you can find subreddits on specific topics such as World of Warcraft, Indie Gaming, and even presidential hopeful Ron Paul. While each area of interest has its own moderator, community members are able to contribute by submitting and rating content from around the web that is related to the topic at hand. For everyday users, subreddits provide an easy way to quickly access the content that matters most. For marketers, they provide a way to generate visibility and meet business objectives.
Benefitting From Your Own subreddits
Perhaps the best thing to like about subreddits is the fact that anyone can create them. There are numerous benefits to setting up your own, starting with the community aspect. If fellow redditors share your interest, it could easily lead to a situation where users are commenting, sharing, and engaging in other ways that keep the community alive with activity. The site has millions of active users, all interested in something. What this means is that unless your area is built around an obscure topic like “overhanded Bolivian bowling techniques”, there is a great chance that you will be able to attract others who share your passion.
The big payoff to having your own subreddits is increased traffic. All that activity combined with solid content means it is highly likely that people will want to pay a visit and learn more about what you have to offer. Make sure your newly created subcategory is listed on the subreddits page, pass the word along to your connections on the site, and the possibilities are endless.
Some observers have gone as far to say that subreddits are what have enabled reddit to surpass Digg in the social bookmarking arena. This is not as farfetched as it may sound considering it is one of the platform’s most important features. Whether it is streamlining content discovery or building a community around your own, social marketers can make great strides by putting this essential element to use.
Ok, I have my Digg account, now what do I do? Get an Avatar! It is so lame when people don’t take the time to put avatars on social media sites. That would be step number 1. Then, hunt down a few diggers that you like because of the content they submit and digg and comment on their submissions. RSSfeed their submissions and stick on them like a pig on shit. The whole point to Digg, is digging so you need to build a network of people that Digg. Typically, active submitters are also active diggers. If you plan on becoming an active submitter then you will need the help of other active submitters. Read more >>
Chances are you’re familiar with both StumbleUpon and Digg. Have you ever wished it would be as easy to Digg posts as it was to Stumble from site to site? Well, now it can be. Sub Digger Plus wasn’t created by Digg (so it’s uncertain if using it will get your Digg account in trouble), but it’s a great way to make keeping up with your friends’ Digg submissions. Not only is this tool helpful, it’s not difficult to use. In fact, if you know your Digg username, that’s all you need to enter to start using the tool (which works on Internet Explorer, Firefox, and Chrome browsers.)
With no plugins to download or software to install, Sub Digger Plus makes it simple to easily check out Digg submissions from your friends. After entering your Digg username, you’ll go to a screen with a toolbar on the bottom. Your friends’ submissions will load in the top of the screen. All you have to do is click one button to see the next submission. There’s also a handy list view that’s sortable. Depending on your personal preferences, you can choose to sort the list by Date, Diggs, Title, Submitter, Topic or Read (and any of these options can be sorted in ascending or descending order). This makes it super easy to see what your friends are doing at Digg, and provides you with the opportunity to create a really personalized Digg experience.
#1 – Use a script: Digg is a company that has has received $40 million dollars in funding. Therefore, if you are naive enough to think that their system can’t detect when someone is using a script, you deserve to get hit by the Digg ban hammer. The bottom line is that you can’t automatically game Digg’s voting system, so if you are trying to use a script to accomplish that goal, you are doing nothing more than spinning your wheels in neutral!
#2 – Submit 5x more stories than you Digg: Although it is not as complex as the Google algorithm, Digg definitely has a very interesting algorithm. Therefore, if you think that you can get dozens of your own stories to the front page without ever participating by Digging other stories, you are lying to yourself.
The Digg algorithm is all about encouraging participation, so if you want any chance of your top notch content performing well on Digg, you need to focus on Digging other stories that are legitimately good, submitting great content from other sources and then only submitting your very best content on a very rare basis.
#3 – Spam your way to high hell via the Shout System: I actually like Digg’s Shout System, because it can be a legitimate way to expose other users to content that they are going to enjoy. However, once you start abusing this system to draw attention to every single story you submit or Digg, don’t be surprised when you get informed that your Digg account has been banned.