On April 2nd, Digg launched the DiggBar. In Digg’s words, the DiggBar allows you to “Digg directly on the destination site, easily share stories, access, view comments while on the story page, discover related stories, see more stories from the same source and discover random stories.” In reality, as TechCrunch noted on the day that this new feature from Digg was launched, the DiggBar is a way to keep “you on Digg and shows the site being pointed to in an iframe wrapper.” This means that while Digg used to send large amounts of traffic in exchange for being able to feature great pieces of content on their web site, they are now trying to have the best of both worlds by not only using content from other publishers but by also benefiting from the traffic that content generates.
Not surprisingly, this new feature has generated a lot of controversy throughout the Internet community. While there has been a lot of scattered discussion about why many people feel the new DiggBar is pure evil, here is a centralized look at the three main reasons people are getting upset:
Steals Traffic and Links: As some people have stated, “Digg is just a glorified scraper site now.” The reason that this statement has some validity to it is because not only is Digg stealing traffic by framing in content from other publishers, but because the DiggBar includes a URL shortening feature, people will be linking to the “Digg URL” instead of the actual URL of the content. Regardless of how you feel about SEO, social media optimization, linkbait or any other related topics, I think we can all agree that when a publisher takes time to create a piece of content that people enjoy, they should be the one to receive the links and traffic generated from that piece of content, and not a third-party service. Just imagine if Google started framing all of their search results and creating their own URLs instead of linking to the original URL of the content!