September is here and that means two things for the Gulf Coast—hurricanes and football. And since hurricanes are so depressing, let’s talk football (although football has been quite depressing the last decade for Houstonians).
So I’m sitting here watching the 4th preseason game for the Houston Texans and suddenly I have this epiphany—football…SEO…they aren’t all that different. A successful football team shares quite a bit in common with a worthwhile SEO firm. Let me show you what I mean.
They have experienced management in place
Ever heard of a first year coach taking his team to the Super Bowl? Not likely. Coaching a team to the highest level of the game takes years of experience. It also takes being surrounded with the right people. Just look at Houston—Gary Kubiak seems to be a good enough coach, but his defensive coordinator sucked. Now he has Wade Phillips on his side and the preseason has looked pretty solid (besides tonight’s game).
Now let’s apply this to the world of SEO. As you probably know, rookie SEO “coaches” are popping up all over the place. But can they deliver the results of an SEO with years of experience? The fact is, you find the right guy with the right experience then you can rest assured he’s going to boost your rankings.
The underdog may be your best option
Look at the Packers last year. Who thought they’d win it all at the onset of the season? Not me. And even in the Super Bowl, most people thought Pittsburgh was going to hand their butts to them. Wrong again! It’s good business to go with the underdog (just ask Vegas).
Now let’s look at SEOs. You have the big marketing companies that you can go to for the supposed big results. And you can wind up with an even bigger hole in your wallet. Or you can choose an underdog, a smaller SEO organization, and take your chances. Hey I did it. And I’ve seen nothing but positive results.
They have multiple players producing outstanding stats
How often do you hear of a winning team only having one player putting up good stats? Not usually. Instead, the best teams usually have multiple pieces producing winning results. Compare this to SEO. The SEO company you really want isn’t going to push everything aside in hopes for a single high ranking keyword. Instead, they are going to produce results across the board. They’ll start with your highest ranking, produce quick results, and then move on to the next. And you can see proof of these reports through their free SEO report.
Here’s to a great season
I’m excited to watch some football this season. This is also my first year to play fantasy, so I have some added interest. I’m also excited to watch my SEO guy produce results and bring me more traffic.
Here’s to a great 2011 season!