Foursquare: The Good, The Bad, & How to BeSquared
Tuesday, February 2nd, 2010 by Perri Blake GormanThanks for visiting! If you like what you read, subscribe to our weekly articles via email alerts or subscribe to our RSS feed Also you can follow us on Twitter !
This is a guest post byPerri Blake Gorman aka @bethebutterflyPerri is an expat living in Hong Kong, connector of experts, Twitter passionista, social media trainer and consultant, blogger, environmentalist, lover of children & animals, & citizen of the world.
Right now Foursquare is in a major growth phase with new users joining at a rapid rate and the availability rolling out in cities around the world.
People are getting on board, becoming Mayors, unlocking badges and vying for top of the leaderboard.
Ok – first for all of you out there that still don’t know about Foursquare, it is ok. It is very simple to understand and get going.
You can find this section on the help menu of Foursquare.com. Each phone has a detailed page of how to download the application and how to adjust phone settings if necessary.
Considerations & Room For Improvement
Invitations:
How many of us really “know” the people we meet on Twitter? We are essentially out there making Foursquare friends with strangers as people sync their Twitter with their Foursquare. I know: Only accept people you know, but this is realistically not what is happening because of the invitation system. I can see this becoming an issue somewhere down the line. “Woman Gets Stalked Via Foursquare” is not a difficult headline to foresee. I have done a bit of browsing of profiles on Foursquare, and like the way people have opened up Facebook to strangers, by the sheer volume of friends you can imagine it is a result of just syncing with Twitter.
I think if you meet people and add them to Foursquare it is really useful (if you can actually find them on the database). You get all of their information all at once: Facebook, Twitter, email, or whatever information they have logged into the system. While I am not using that aspect to its full potential, Robert Scoble makes some really interesting points about how he is in his blog.
Check-in Reliability & Relevance
Sometimes people check-in after they leave, so Foursquare isn’t always a reliable way of finding your friends. The status also stays there until they check-in again somewhere else. Tweeting or SMS is a far more reliable way to meet up. People also have a habit of checking in at the post office, their office, the MTR, or their house. It kind of kills the point. The leaderboard and points system drive that kind of behavior. I can only speak for Hong Kong, but do you really need to be the Mayor of the Ferry Terminal?
Quality of Venue Data
What you put in is what you get out. It will be sometime before Foursquare is filled in to a high level with accurate information and good tips. Some people put in cool tips about happy hours and deals but I haven’t seen much of that in Hong Kong. Therefore, Foursquare may end up doing very well in some cities and fail in others.






