Do you remember what happened on March 19? It’s the day when majority of BMR’s (Build My Rank’s) network was de-indexed by Google. Search engine giant Google has always been on a mission to detect spam. But now, it seeks to destroy spam even more strongly. Build My Rank has done a lot of good to publishers and SEOs for many years. That’s why the news of BMR getting de-indexed shattered the entire SEO community.
What does this step by Google indicate?
[There are two things.]
First, link or blog networks are on Google’s radar now.
Second, links still matter.
If you conduct a search on Google, you can easy find hundreds of reviews that recommend BMR as one of the best SEO tools. Now that the de-indexing has happened many of the reviewers feel sorry about it.
Here’s what Steve (of SteveScottSite) has to say –
Lis (of Lis Sower Butts) says this –
There are high speculations that Google will de-index many other link networks. But what we know for sure is that BMR’s blog network has been de-indexed already. The owner of this link network has honestly shared the details of this de-indexing on their site. In addition, BMR also offers a tutorial for its customers to help the latter remove backlinks to a particular site.
If You’re Building Links via Link Networks…
Obviously, not everyone out there is utilizing link networks to build backlinks. But there are definitely those that rely on link networks massively. Though it’s not entirely bad to use such networks, the best idea is to not depend on just one link network for building backlinks for your niche sites. There are still multiple blog networks that are going strong. However, you need to use your brains and take every step with caution so that you can prevent (unexpected) penalties.
Don’t freak out. Google will always continue to do things it wants to do. The biggest piece of advice that you can use is to diversify your link building efforts as much as possible. If you’re using several sources to build links, it won’t destroy everything in case one of those networks gets hit.
Building a diverse backlinks profile is all about finding more opportunities, analyzing them and leveraging those that look credible.
A truly diverse backlinks profile may include -
Country code domain links
Links from .net, .org, .edu sites
You May Still Use Some of Those Networks!
The de-indexing of BMR is a special case actually. What you must note in this case is that BMR is built around a network of sites that are owned by the same link building service. [These sites belong to just one owner]. On the other hand, there are other link networks that thrive around a community. They have a network of sites that belong to different individuals like you and me. That’s why you really need to rack your brains before making a SEO decision.
Getting the point? Please feel free to share your own opinions and thoughts by casting your vote in the poll below.