Facebook truly seems to be the network that likes to compete. First the takeover of MySpace, then the Twitter-like change to the homepage, then the purchase of Instagram to compete with Pinterest, and now BranchOut—LinkedIn’s new nemesis. This professional networking platform was actually launched in July, 2010 and has quietly been gaining speed ever since. Today, BranchOut has 25 million users with a rate of 3 new users per second. Although this number sounds great, I could help but think to myself: But LinkedIn still has 131,200,000 users, so what’s all the buzz about?
As it turns out, the answer is quite clear: It took LinkedIn 65 months to reach the level that BranchOut has now achieved in a mere 16 months.
How BranchOut Works and How to Get Started
Although people were reluctant to connect professional matters with the very personal matters of Facebook, BranchOut only shows education and work history. You can also connect with someone on BranchOut without becoming Facebook friends, which adds an extra level of privacy for the skeptic. You can get started with BranchOut by either accepting an invitation from another BranchOut user, or typing BranchOut.com into the Facebook search box. Once the app is installed, it will prompt you to grow your BranchOut network. Below is an example of when I was asked to include my friends in my new BranchOut network:
Once you click “include them,” your friends will get a request asking if they would like to join your community. Getting started is as easy as that. You are then brought to your profile page where you can import a resume, look through all of your connections and search for new connections, and check out your endorsements. Below is a screenshot of my profile page:
My profile is fairly empty right now, but the idea is there. You can see that I still need to improve my resume and flesh out my work history. However, Facebook took my work history information from my profile and went ahead and added it to my BranchOut profile. This makes creating a profile very easy and quick for those who have a fairly detailed Facebook account.
You will also notice that there is a tab at the top of the screen titled “jobs.” This is where I can go and type in a job that I’m looking to find. Below is an example of a search I did for the job “social media manager” that turned up three results:
If you were to continue scrolling down the page, you would see that you could filter results based on your experience, a specific industry, and whether or not you’re looking for full time, part, time, internship, etc. Although I am a new user, I can already tell that this application is intuitive and easy to use (which is something I can’t say about all the features of Facebook).
The Benefits for BranchOut vs. LinkedIn
Having a presence on both social networks will help you expand our circles to the fullest. Certain employers may use one over the other, so a candidate will want to be prepared on both platforms in order to find the maximum number of relevant job listings. As long as you can stay active and can maintain both profiles, employers will be happy to see that you are social media fluent.
Saying that BranchOut is better than LinkedIn would be incorrect, but there are a few things that make BranchOut different and a few extra benefits that the application can offer:
- Facebook is larger. Most people sign up for a LinkedIn account and have to try and sync it up with an email address to find connections. With Facebook, you can find a huge pool of connections with the click of one button.
- The connections are broader. The connections you will make on BranchOut are much broader than those you would make on LinkedIn. Many of your friends may not be on LinkedIn, but chances are they are on Facebook. This helps make your connections more personal.
- It’s easy to get started for those intimidated by LinkedIn. Young graduates are more likely to get started with BranchOut over LinkedIn because they already have a Facebook account. For this reason, there is a good chance BranchOut will be the next big thing.
In terms of features, both sites are very similar—search functionality for jobs, filters, finding connections, promoting content, etc.—so I believe it is really a matter of preference. If you have a large following on Facebook, BranchOut is worth setting up. If Facebook was never really your network of choice, sticking with LinkedIn only is still a great way to grow your personal brand. As long as you can make at least one work, you’ll be in a good position when it comes time to find a job.
Are you active on BranchOut? What have been your experiences? Let us know in the comments!
Photo Credit: recruiter.com
Amanda DiSilvestro is a writer on topics ranging from social media to employment background checks. She writes for an online resource that gives advice on topics including recruitment to small businesses and entrepreneurs for a lead generation website, Resource Nation.
Ultimately, it’s the rate of conversion that matters. Businesses use a wide range of social platforms to generate leads. There’s little doubt that popular social media channels like Facebook, Twitter and LinkedIn do a great job in terms of engaging the target audience and guide them towards different goals of conversion. But do you know that LinkedIn far outranks Facebook and Twitter when it comes to generating leads for business?
Yes, LinkedIn is more powerful than Facebook or Twitter. In a recent study conducted by HubSpot, it came to light that LinkedIn has a much higher rate of conversion (2.74%) as compared to other popular social networks (Twitter – 0.69% and Facebook – 0.77%).
Let’s have a quick look at LinkedIn’s demographics and statistics –
LinkedIn has around 150 million members.
Males (57.9%) dominate this social media website.
The standard user of this social platform falls into 25-54 age group.
North America and Europe represent the highest number of users (96.6 million).
More than 44% of all users work in companies having 1000+ employee strength.
Around 39% of all users are managers, directors, owners, CEOs or VPs.
These figures clearly indicate the potential that LinkedIn brings for businesses of all types and sizes. The traffic that companies drive to their websites via LinkedIn has also proved to be highly converting.
There are many firms that are still unaware of LinkedIn’s actual potential for generating leads. Many of them think that Facebook and Twitter are better while there are others who don’t possess enough expertise to use LinkedIn as a lead generation tool. LinkedIn doesn’t only offer a higher business potential for B2B companies, but it also works well for B2C firms.
LinkedIn is Better Because …
Why do people join or visit LinkedIn (as compared to other social media channels)? People don’t join this platform for making their ‘social’ lives better. In fact, they join to make simplify their professional lives. LinkedIn users have a different kind of mindset. Businesses join this platform to connect with industry experts, tech geeks, talented professionals and other businesses. Professionals, on the other hand, use LinkedIn to showcase their talents and skill sets to companies (relating to their niche).
LinkedIn is never meant for ‘family fun’. Facebook fulfills both social and business purposes. But LinkedIn is purely meant for doing business. When people visit LinkedIn, they’re already in a business-focused mindset. They come here either to find right kind of talents or showcase their work expertise. That’s why B2B companies can quickly find a higher concentration of their target audience on this social media platform. Since LinkedIn is not used for social chit-chat, it’s also devoid of unnecessary clutter. You can easily find industry-related content on this platform. At the same time, you’re most likely to attract people’s attention towards your business-focused content.
If You Want to Generate Leads
LinkedIn can help you generate a higher number of leads for your business only when you know how to use this tool.
Here’re some quick tips you can use –
Join industry-relevant groups.
Showcase your industry expertise via LinkedIn Answers.
Collect LinkedIn recommendations from your past clients or customers.
Use various LinkedIn applications to enrich your business presence.
Opt for the LinkedIn advertising program.
Use the LinkedIn mobile app while on the go.
Is your company generating leads via LinkedIn? Please feel free to talk back in comments and share your opinions.
If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions.
You’ve probably read lots of posts talking about how to properly optimize your social media profiles for search, and they’ve probably all sounded a little like this.
- Be active – Yes, this is true. Just like Google loves regularly updated blogs and websites, they equally love regularly updated social profiles.
- Optimize photo filenames – This only works on some networks, which I will mention below. It doesn’t hurt to upload photos with your name or keywords in the filename, but networks like Facebook rename the photo filenames anyway, so for some networks, it’s useless.
- Engage with your followers, fans, and connections – This is a good thing to do regardless of the SEO value of it. Engaging with others will keep your profile updated often, and being helpful will also lead to other’s recommending you to their audience. Search #FollowFriday to see what I mean.
- Vanity URL – From what I can tell, the URL does not count for anything but branding except on specific networks. For example, my Facebook fan page name is Kikolani, and the username for the URL is artofblogging. The fan page does not rank for art of blogging, but does rank for Kikolani. But again, it all depends on the network.
While these are great tips for your overall social media strategy, they are not the end all of SEO for your social network profiles. Certain networks use specific elements of information that you supply in your profile to optimize each profile on their network. The following will guide you to the right fields to optimize for the best possible search optimization of your social networks. The best part is that all customizations noted are using each site’s free accounts – no need to upgrade to Pro if all you’re looking for is optimization!
Quick and Dirty Onsite SEO 101
Before we get started, here are some key things to keep in mind about the following mentioned SEO elements of your social profiles. The order of importance is generally SEO Title, Meta Description, header tags (H1, H2, H3), image ALT tags, image filenames, and bolded text. Also, when it comes to search results, the typical result will look like this with the SEO Title as the linked information and the Meta Description as the details beneath it:
But what if you don’t care about the SEO?
That’s ok – this post still has some great information for you! Usually the parts of your profile that are used for search optimization are also used for the network’s own search results. So if you don’t want to think of it as SEO work, think of it as simply social optimization!
Let’s start with the hottest new social media network of them all – Google’s own Google+. Whenever you are filling out your Google+ profile, be sure to note the following areas of information that will enhance the search optimization of your presence on this network.
SEO Title: Your Name – Google+
Google+ is all about the personal branding, and they insist that you use your real name for your profile. So don’t try to stick keywords or business names in your profiles – not yet at least!
Meta Description: Your Name – Your Headline + Your Occupation
The Meta Description for your Google+ profile is a combination of different pieces of profile information, starting with your name followed by your headline (the line below your name), your occupation, your first employer listed, and then your introduction text. So make sure that the first 160 characters count by writing a great headline and occupation title. Also make sure those areas are set to be seen by anyone on the web.
Extra Search Tidbits: Your Links
From what I can tell, the links within the introduction content as well as the ones under other profiles, contributor to, and recommended links are all dofollow. So don’t shy away from anchor text as this is a prime Google property!
Assuming that not much changes when Facebook decides to revamp the fan pages as they have recently with the personal profiles, the following areas of information contribute to your fan page SEO.
SEO Title: Your Page Name | Facebook
If you didn’t consider keyword optimization when you created it, and you have less than 100 fans, you’re in luck. You can still change your page’s name. What you will want to keep in mind is that your branding may be more important than your keyword rankings, especially if you want people to be able to find you if they are searching your brand.
Meta Description: Your Page Name + Your About Description | Facebook
To edit your About information to make a great Meta Description, go to your page and Edit Page > Basic Information, and fill in the About field with a 140 character description like you would with any website Meta Description.
Extra Search Tidbits: Your Fan Page Updates Have SEO Value
Did you know that each of your status updates on your Facebook fan page have a page of their own (click the timestamp of one to see). If you’re posting a standard status update, the SEO Title for the individual page of your updates will be pulled from the first 18 characters (though sometimes it is a bit less). If you’re posting a link to your fan page wall, you’ll have an option to “Say something about this link…” – the first 18 characters of what you enter in this field are going to be the SEO Title of that status update.
If you’re concerned about optimizing your updates while considering them as individual pages under the umbrella of your fan page, then you might want to consider sticking some keywords right at the beginning of your comment. So if you’re posting an update about keyword research, just start the update with keyword research. It is a simple, effective way to keyword optimize each update.
Twitter doesn’t have much in the way of traditional SEO elements for your public profile, but it has a few important things to keep in mind.
SEO Title: Your Name (username) on Twitter
On Twitter, your name under the Profile Settings and your username are the title tags for your profile. So keywords in your username might just be worthwhile if they are still available.
Profile Image: Filename and Your Name as ALT Tag
When it comes to your profile image, be sure to optimize it by using your name as the filename. Twitter will automatically use your name under the Profile Settings as the ALT tag for your profile image as well.
Extra Search Tidbits: Keywords in Your Bio
While they may not come up in the standard SEO elements for your profile, your bio information is key. Services like Klout pull your Twitter bio information as your Klout profile description. FollowerWonk, Formulists, and other Twitter search engines use keywords in your bio in search results when people are looking for similar tweeps to follow. You can also include a link or another Twitter handle if applicable.
LinkedIn Professional Profiles
LinkedIn, the leading professional social network, has the most user-controlled SEO elements out of any other network I’ve checked out. Here are the areas you can customize!
SEO Title: Your Name| LinkedIn
While some people suggest adding keywords to your name field, the LinkedIn terms of service discourages this practice. Be confident that your personal branding is strong enough not to need the extra keyword stuffing that you can do later in your profile.
Profile Image: Filename and Your Name as ALT Tag
Just like Twitter, you should make sure you use your name as the filename for your profile image. LinkedIn will use your name as the ALT tag for your image as well.
H3 Tags: Your Job Titles
Are you ready to get some keywords into your profile? Make sure your job titles for current and previous positions include some great keywords and those keywords will be in your profile page’s H3 tags. Mine include freelance writer, blog marketing expert, photographer, and guest blogging contributor.
Extra Search Tidbit: LinkedIn Search Optimization
According to the LinkedInfluence program by Lewis Howes, if you want to rank well for keywords searched within LinkedIn’s people search, you will want to include your targeted keywords in the following:
- Your Professional Headline
I also think that belonging to some industry appropriate groups that are publicly listed on your profile can add to extra keyword usage on your profile. So choose your groups wisely!
YouTube offers a lot of great SEO options, from the channel to the videos. Here is what you’ll want to make sure you include in your profile.
SEO Title: Your Username’s Channel – YouTube
This is one of the cases where your username which doubles as part of your URL counts in terms of the search optimization, so make it count – just be sure you do so with your branding in mind more so than keywords. It will be a lot harder for people to find you if they search SEO company vs. Your Uniquely-Named SEO Company.
Meta Description: Your Channel Description
Whenever you are setting up your channel, pay extra attention to the Channel Description which is under the Profile > Edit settings. This will be your channel’s Meta Description!
Extra SEO Tidbits: Your Website & Your Videos
Ever wanted a backlink from a PR 9 domain? Then your search is over – whenever you create your YouTube channel, be sure to fill in your website link. Granted it has no anchor text, but it’s a dofollow link sitting on a strong Google property.
When it comes to videos, the reason they do so well in search is because the video title doubles as the SEO Title and the video description doubles as the Meta Description. And even though Google doesn’t supposedly care about Meta Keywords, they do use the video’s tags in that space – just group multiple keywords in quotations. My search story uses the tags “kristi hines” “freelance writer” “online marketing consultant” scottsdale arizona. Keep these fields in mind to rank well in both the YouTube and Google results.
Also, be sure to get your video-specific keyword ideas using YouTube’s own keyword tool. It looks at what is searched the most on YouTube itself.
Biznik Professional Profiles
Biznik, another popular professional social network, has some areas that you can customize to optimize your profile for SEO.
SEO Title: Your Job – Your Location – Your Name
The SEO Title for your Biznik profile combines three important parts of your profile – your current job title, your city and state, and your name. It’s perfect for keyword optimization, local search optimization, and personal branding!
Meta Description: Your Google Summary
Unlike most profiles where you have to condense your About Me information into 140 characters, Biznik allows you to have a What You Do description for visitors and a separate, optimized Google Summary for your Meta Description.
H1: Your Name + Your Job
In case the SEO Title and Meta Description are not enough, Biznik also uses your name and job title as your profile’s main H1 Tag. Nothing like a little extra optimization!
Profile Image: Filename and Your Name as ALT Tag
Just like Twitter and LinkedIn, you should make sure you use your name as the filename for your profile image. Biznik will use your name as the ALT tag for your image as well.
Extra SEO Tidbits: Your Website
Your Biznik profile allows you to add one website link with your preferred anchor text (you can have two if you go Pro for $10 / month) . It’s dofollow, so don’t miss out on adding it for visitors and for search engines!
Quora, one of the hottest question and answer networks, offers a little SEO optimization for users who join their community.
SEO Title: Your Name – Quora
As is the trend for most networks, Quora uses your name in your profile’s SEO title.
Meta Property: Your Long Bio
Quora is a bit unusual in the sense that they use the Facebook Developer’s Meta Property=”og:description” instead of the traditional Meta Description for search results. For this, they pull the information that you include in your Long Bio which should be one to two sentences long. If you search your profile in Google, however, you will see that it pulls your name, your Short Bio, and then your Long Bio as the actual Meta Description snippet.
H1 Tag: Your Name + Your Short Bio
The H1 Tag for your Quora profile will be your name plus your Short Bio. It unfortunately cuts off your tag at 50 characters, so be sure to get your main keyword into your short bio first.
Extra SEO Tidbits: Including Your Websites in the Long Bio
Although the links are nofollow (and mashed up into some crazy looking code), one thing I have noticed about Quora is that you can generate a lot of views and followers fast by answering questions. So SEO value or not, be sure to include your main website links in your Long Bio box. Just type out the URL – it will automatically hyperlink.
About.me is one of my favorite online business card sites. It allows you to compile your social profile links, blog, and a short description all on one page. The nice part is that it is a well-optimized page!
SEO Title: Your Name (Your Username) on about.me
About.me is another network where both your name and your username count heavily in the optimization of your profile.
Meta Description: Your Biography
Although you can write as long of a biography as you want on your profile, remember that the first 160 characters count for your Meta Description. This also means if you use a link in your biography, it will be counted as part of the Meta Description, so try to save the links until after the first 160.
Extra SEO Tidbits: Website Links
There are two ways to add website links to your About.me profile. One is through the biography mentioned earlier. The other is through the Services as Flat URL’s. I prefer adding them in the biography because not only are they dofollow, but the coding within the biography is cleaner than the coding used for the Flat URL’s. It may not make much of a difference, but since every bit of link juice helps, it doesn’t hurt to use the most cleanly coded HTML possible.
Bonus: How to Check Your Profile’s SEO
Curious about more networks than the ones listed? Check out your social profile’s SEO by doing the following in Google Chrome using the SEO Site Tools extension.
- Logout of the network. You want to see your profile like a search engine sees it with whatever information you have made public and accessible to anyone, not just those logged into the network.
- Click on the SEO Site Tools magnifying lens button and look under Page Elements. Here you will see your SEO Title, Meta Description, and Meta Keywords.
- Scroll down through the Page Elements for additional information such as Img Tags, H1 Tags, H2 Tags, H3 Tags, and H4 Tags.
Chances are you will see elements in your social profiles that you can control in those tags – be sure to optimize your profile accordingly from there!
I hope you enjoyed this post! Please be sure to share it with others so they can also reap the benefits of a SEO optimized social media profile for better personal and professional branding! If you’re curious about the SEO optimization elements of other social networks, feel free to ask in the comments and I will check them out for you! And let us know what profiles rank the best for your name or brand!
If you have not figured it out by now, LinkedIn is a phenomenal tool. The possibilities really are endless, and if I can become successful from using it, then anyone can. But somehow, people just don’t understand why it’s useful, and how to use it to achieve their professional goals. I know I was unsure about how to use it, and in the first few months I still couldn’t figure out how to import my contacts. Sound familiar?
What does it mean to generate success on LinkedIn?
Success is determined on each individuals professional goals; finding a job, driving massive traffic to your website, generating quality targeted leads, increasing sales of any kind, finding a business partner, finding investors, promoting a company/product/event/service, finding the right service provider, becoming a globally recognized industry leader, and generating more income.
If the above paragraph describes something you are looking to achieve, then read on to learn about how to do this on LinkedIn.
How I Started Out
When I first got “LinkedIn” I didn’t have a job, had zero products or services to provide, and had very little work experience. I was a twenty four year old struggling professional athlete without a college degree and just got out of the hospital from a near life threatening surgery. I would say it was one of the lowest moments of my life, and I wasn’t sure what the future would hold.
One day, however, my most trusted mentor sent me an invitation to join LinkedIn. This was the first time I had heard about the business-networking site, but I figured if my mentor was on it, I knew it was something I should be using as well. I was right. I noticed the potential when I first “linked in”, and the opportunities continue to overflow in abundance today.
The more I figured out how to use LinkedIn, the more opportunities unfolded, and it came to the point where there were to many to manage.
Read more >>
Social media being a fairly recent phenomenon, some marketers still have yet to dip their toes in the social media river. This post is intended to help newcomers get started in the social media world. There are many social sites out there; however, the following 5 should be a part of any social media marketing plan. The following is a synopsis of the author’s 5 favorite social media sites; an in-depth blog relating to each of these sites will follow.
Twitter: Follow Me!
is at the forefront of the current social media craze. If you do not already have a twitter account, you need to get one right now and you can do that here www.twitter.com. (Ok you can finish reading this post first).