When I’m approached with a client who heavily relies on business from a specific geographic area may seem daunting to come up with advanced strategy for SEO without a bit of out-of-the-box thinking. There are only so many profiles you can submit, customers who review your business, citations you can claim, and onsite optimization changes to make. Eventually there comes a time when you need a strategic link building campaign that focuses on giving search algorithms the signals needed to improve your geospecific rankings.
Through the use of content marketing, social media, and traditional link building you can compete against the rest of that 7 pack. The concept is simple: look for sites that are designed and used almost exclusively by those in your geospecific area. Those signals can help improve local rankings. Here are a few tips to help you with your geospecific link building.
If you have the luxury of being a business in a large metropolis or heavily populated area you stand a chance to integrate your business into the local community through a variety of avenues. Reach out to local bloggers, influencers, artists, photographers, business owners and PR professionals. These are the people who will want to link to your site, share the good word about your brand, and of course become your customers too. Many of them likely have websites or blogs where they can link back to you.
Contact local organizations like Local First Arizona, here in Phoenix where I live. Their goal is to work to support the local economy. Organizations like this, promoting the local movement, exist in many other areas too.
Government and Local Resources
The department of commerce websites often contain large lists of local businesses with information such as phone, address and website. Submit your business to sites like this and to local resource sites also. Using an advanced search command such as “phoenix” “list” “businesses” “add your company” or “phoenix” “list” “add your company” “pizza” can yield some decent results for local resource pages.
Targeted Local Directories & Libraries
Many local directories exist still today. More commonly used prior to the popularity of search engines, local directories are a great place to obtain a link. Advanced search commands, just as described above, can showcase some opportunities. Try adding “add your link” to the searches listed above to find additional sites.
Libraries often have local resources linked to from their sites as well. Again, advanced search commands come in handy to track these sites down.
Online newspapers and news sites offer a great way for businesses to highlight their businesses – allowing them to become contributors. A news site like NowPublic.com are crowd powered sites, relying on citizen journalists to help tell the news. They are looking for experts to help contribute and as an expert in your own field you can apply. Bio pages on these reputable sites often have in content do-follow link building opportunities, along with of course the content itself.
More and more radio stations are becoming content publishers. Many have entire forums and social components to their sites where users can drop links. Additionally some rely on citizen journalism as well. Apply to become a writer or search around the site to see if they have a local resource list to add your business to.
These are just a few of MANY strategies that work to reinvigorate a geospecific link building campaign. Have you done much geospecific link building? Tell us about some of the ways you were able to find some great local links in the comments below.