Creating an online community of loyal followers is not important only because it helps you expand the presence of your business and fulfill your goals. An online community can also help you create a new product or develop an entirely fresh approach to your present activities. However, building a community around your brand is not child’s play. It involves understanding your organizational strong points, your business goals and the staffing qualifications.
Definitely, gaining a deep insight into the demographics of your target audience is where you start. Apart from knowing what your audience’s requirements are, you also need to know the purpose and plans of your business. At the same time, it’s vital to be well aware of your limitations.
But, there’s one more thing that you need to focus on – ‘appreciation’.
If you’re really serious about building an online community around your business or brand, you need to learn how to appreciate. First you need to identify the genuine contributions of your community members and then find ways to appreciate or reward those activities (participation, loyalty and patronization) in one way or another. It’s not just the members of the community that need appreciation. In fact, you need to appreciate even the non-community members.
So, you need to know how to appreciate. Appreciating community members or customers is an excellent way to make them feel passionate about your brand, compel them to visit over and over again and encourage them to interact with the new members. That’s how you keep an online community growing and going really strong. That’s how you build momentum among the audience. That’s how you expand your business and make more money.
Why you really should care about creating a strong online community is due to the fact that it follows you throughout the company’s lifecycle.
Here’s how you should appreciate –
a) Say ‘Thank You’ publicly
b) Respond to questions in a timely manner
c) Organize contests and giveaways
d) Share your best customer stories
e) Offer rebates, coupon codes and discounts
f) Start affiliate and incentive programs
g) Give away rewards for referring others
h) Ask for your customer’s feedback and suggestions
i) Live up to your promise
Basically, there are four big reasons that would compel people to do things – recognition, power, money and sex. By getting involved, the members of your community are doing plenty of good for your brand. To build a strong online community and keep it growing too, you need to give something back and continue with it in one form or another. It’s about making something happen in the everyday life of your customers and community members.
Any online community will have both ‘active’ members and ‘silent’ members. So, it’s important to pay attention to those secret members as well. Most importantly, you need to be consistent in you efforts because community building is not a one-time activity or task. Keep on benefiting from the online community and continue to give back to get even more.
Remember, a strong online community is the proof of your brand’s genuineness and credibility. The loyal followers of your brand can quickly elevate your business to new heights. So, let them speak for your business!
What tips do you have in mind to build an online community of loyal followers around your business? Let’s talk back in comments.