On Friday, Search Engine Land confirmed that Google is testing frames for search options and results. If this becomes a permanent change, it will give searchers even more control over finding exactly what they want.
Because of Google’s push towards giving users even more control over searches and the fact that SERP CTR can influence your rankings, it’s more important than ever to ensure your SERP listings are as appealing as possible.
To accomplish this important goal, here are effective options you can implement today:
Have a page that includes reviews? What about dates? Since Google supports 5 different microformats, you should be able to incorporate this option on quite a few of your pages.
Because microformats can add rich details like stars or dates directly to your SERP listings, they can make your listings stand out from others and attract clicks from interested searchers.
SEO Effect did a study in June to determine the impact of the Google +1 button. In addition to their other findings, the study determined that “the Google +1 button saw a 20% increase in rankings which led to a corresponding lift in Clickthrough rate (CTR).”
Even though the exact measurements of this study are likely far from perfect, the bottom line is it’s well worth taking the time to install this Google feature on your blog or site.
Include a Price
While this won’t apply to every page of your website, it is relevant for listings tied to products or services. If a page is showcasing something that a visitor can purchase, include the price in your title or description tag.
Although including a price in your title tag can provide the biggest boost, there is a potential downside. According to RedFly Marketing, “if you’re not the cheapest, your CTR will suffer.” To minimize the potential for this problem, you probably want to stick with including the price in the description.
Entice Searchers to Click
Your title tag isn’t only for including a relevant keyword phrase. It’s also the perfect opportunity for you to entice searchers to click.
You should put the same amount of effort into writing a title for each page of your website as you would for writing a blog post or newspaper article title.
If you don’t have much experience writing persuasive titles, Copyblogger has a great crash course that will show you how to craft juicy ones for your SERP listings.