Browsing articles tagged with " social media marketing"

What’s New with Viral Content Buzz

Apr 12, 2013   //   by Gerald Weber   //   SEO Blog, SEO tools, Social Media  //  28 Comments

viralcontentbuzz_bee_mascottI have to say that I’m quite proud to look back and see just how far Viral Content Buzz has come in a little less than seven months. But while we’re really happy with what we’ve accomplished, that doesn’t mean we’re going to sit back and coast. On the contrary, we’re happy to announce the rollout of a bunch of new features!

Since we’ve been gradually testing and adding some, here’s a look at everything we’ve added over the last few months, as well as our brand new features:

  1. Pinterest Support: Share any infographics or other images that you want through Pinterest. This VCB post has some tips that Pinterest newbies will find especially helpful.
  2. StumbleUpon Support: Just like Pinterest, we’ve now made it super easy to use VCB in conjunction with StumbleUpon. And as with all the sites we support, you have full control over exactly what you promote and share.
  3. Bookmarklet: If you want to use VCB with a single click in Firefox, Chrome, IE or Safari, all you need to do is grab the VCB bookmarklet here. And if you’re on your iPad, you can get a bookmarklet for it here.
  4. Scheduling Tool: This makes it really easy to control exactly when you want sharing to happen.
  5. Customizable Dashboard: Easily switch between a traditional scrolling layout and a Pinterest-style layout that puts multiple stories on each row.
  6. Labels and Folders: Under “My Projects,” you can use labels and folders to keep everything organized by topic, site, client or any other structure that you want.
  7. Karma: Our one-liner for this feature is “the more approved posts you have, the closer you are to being a trusted member.”
  8. Project Report: Easily see who shared what, and when they shared it. We’ve also made it dead simple to download and/or email a report.

Viral Content Buzz Labs

Last month, Ann published a post detailing what the Labs section of Viral Content Buzz is all about. While I highly recommend reading her post, we’ll go over a quick summary now.

VCB Labs is all about coming up with tools and resources to help content marketers. Currently, there are three free tools that anyone can use. They are:

  • Pinterest Analytics: Get stats for all images on your site that are being shared. This tool also provides features to help you encourage Pinterest users to share your images.
  • Activity Analyzer: Put in any URL (including an RSS feed link), and you can see detailed information about its performance on Twitter, Facebook, Pinterest, LinkedIn, StumbleUpon and Google+.
  • Twitter Chat Client: Makes it easy to start and engage in a Twitter chat simply by using our Twitter chat application.

That’s Not All

In addition to all the new features that are live and ready to use, we’ve got several more in the pipeline. Keep an eye out for:

  • Facebook Page support
  • Google Plus support
  • Being able to create & send multiple Tweets at once, and then they’ll automatically be spaced out based on the settings you choose (similar to Buffer)

Ann and I truly appreciate all the users who are helping to build VCB into an awesome platform, so be sure to let us know what you think about all the new features in the comments!

Gerald Weber

I founded Search Engine Marketing Group in December 2005. More recently I co-founded viralcontentbuzz.com. which is the free platform that helps bloggers generate REAL "social buzz" on their best content. Feel free to follow me on Google+

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5 Industries That Should Use Pinterest

Jan 18, 2012   //   by Kaila Strong   //   SEO Blog, Social Media  //  24 Comments

I have a new addiction – Pinterest. I’m so addicted to pinning I’m recruiting friends and family members. It’s bad. Real bad. I’ve even started thinking of ways brands can use the site. Yikes!

Over the past few days I’ve done a bit of research for an upcoming post on SearchEngineWatch.com, brainstorming ideas on how brands can use Pinterest. In the end I found there are 5 or so industries that hands down should be using Pinterest for some of their social media marketing efforts. Whether it’s to help sell products or services, this new social networking site can be put to good use. Let’s examine these 5 industries.

Wedding

When I first started exploring the site a few months ago my immediate thought was – wow this would be a great site for someone planning a wedding and that’s exactly what I’m using it for. My baby sister is getting married soon and as the maid-of-honor it’s my duty to keep her up on all the hip wedding trends, but when you live 1,000+ miles away that can be difficult. That’s where Pinterest comes in. She and I share our ideas on a board and look to other boards for ideas. Simple and painless – well sort of. This whole wedding planning thing is stressful!

Creating inspiration boards to establish your wedding style is all the rage. Imagine as a wedding dress designer, photographer, jewelry designer, event planner, caterer, baker, etc… using the site for something similar but to cater to your customer or prospects needs. Brides can repin your pins, click through to your website and purchase your products or services. Anyone in the wedding industry really should consider using Pinterest.

Arts & Crafts

If you’re in the business of selling handmade items or art then Pinterest is perfect for you! Similar to Etsy, Pinterest allows users to browse products in their gift category section. Upload your wares and start selling – but not through the Pinterest site. You’ll need your own storefront or Etsy shop in order to accept payments and deal with those details. Pinterest is just a way to showcase your talents and let others see the products you want to sell. Simply add “$” to the Pin description and Pinterest will place your content in the gift category, along with a nice banner illustrating the price of your item. It’s that easy!

Fashion

The fashion industry is ripe with competition which makes it all the more important to have your style stand out. If you’re a clothing designer, stylist, clothing buyer, personal shopper, style editor or fashion blogger then Pinterest is perfect for you! The site allows you to show off your style in a clean and elegant way, which in turn can help you sell your own services or products. Connect with others that have similar styles and position yourself for opportunities to collaborate with others.

Travel & Hospitality

The travel and hospitality industry relies heavily on appearance. With Pinterest travel agents can set the mood for your next excursion by creating vacation inspiration boards full of fabulous pictures from the area or highlighting activities you can do when you get there. Additionally, a hotel could create similar inspiration boards, enticing web visitors to plan their next vacation. A spa might have photos of the area, activities around town, lodging and of course photos of spa services. It’s all about telling a story and Pinterest can help you do that if you’re in the travel & hospitality industry.

Real Estate

Last but certainly not least is the real estate industry. Selling a property takes a lot of effort, so why not make it easier on yourself by pinning photos of a featured real estate property? Take it a few steps further and pin photos of the area, the local school, areas of interest around town, community areas, or even pictures of possible upgrades the prospective homeowner can make to the home. Help to create a sense of what the home will look like after they’ve purchased it and prospective buyers can start to see themselves actually living there.

Well that makes 5 industries that should be using Pinterest. Have more to suggest to our readers? Add to the comments below!

Kaila Strong

Kaila Strong is an avid tweeter (@cliquekaila), and marketer in the Phoenix area.

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