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What’s web 2.0? According to an old joke, for a site to be a web 2.0 startup, it needs to be in beta and have a strange hard-to-pronounce name. With hundreds of so-called web 2.0 startups popping up daily, this joke actually describes the reality. But not everything is that bad. There are still new projects that do have something unique and innovative to offer. I tried to pick those 4 standing out in the crowd that have emerged in 4 different niches:

• search engines;
• social networking;
• social bookmarking and annotating;
• user-generated content.

Compare CognitionSearch is a new enhanced semantic search engine.

Key feature: search Wikipedia using semantic search technology.

What’s so innovative about CognitionSearch? The tool allows to compare their search results with the "simple" search (i.e. Google. Yahoo, and MSN) giving a better idea of what behind the semantic search technology is and how it is different from the conventional or "simple" search. The difference is graphically represented showing you the overlap and the number of unique results for both cognition and simple search. What’s more, it shows you which exactly meaning of the term(s) searched the comparison was based on.

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Social media being a fairly recent phenomenon, some marketers still have yet to dip their toes in the social media river. This post is intended to help newcomers get started in the social media world. There are many social sites out there; however, the following 5 should be a part of any social media marketing plan. The following is a synopsis of the author’s 5 favorite social media sites; an in-depth blog relating to each of these sites will follow.

Twitter: Follow Me!

is at the forefront of the current social media craze. If you do not already have a twitter account, you need to get one right now and you can do that here www.twitter.com. (Ok you can finish reading this post first).

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