Browsing articles tagged with " social networking"

Why Quora Can Work for Your Business

Jul 2, 2012   //   by AmandaDi   //   SEO Blog  //  8 Comments

If you’re an entrepreneur or someone hoping to break into the world of business, you’re going to have a lot of questions. You can go to school for four years and pick the brains of your professors and spend all night doing homework in the library, but you’re still going to have questions. This is true with any profession, and most will tell you that finding the answers to these questions aren’t always easy. It’s intimidating to ask your boss a question that you may think should be obvious, and Google doesn’t always do the trick. Fortunately, Quora is beginning to take the world of questions by storm.

For those who are unfamiliar, Quora is a social networking site that centers around asking and answering questions. These questions go from very specific to simple wonders. Below are the other two Internet avenues that one can take and some of the reasons Quora can often offer better:

  • Google – This works well when you want to know the answer to a simple question, but nothing too specific. If you’re having a complex problem and want an answer, Google may give you something complex.
  • Wikipedia – Anyone can add information to a Wikipedia webpage, and in most cases you have no idea where the information came from. With Quora, you know exactly who gave the answer to your question.

Former CTO of Facebook, Adam D’Angelo, created Quora back in 2009. This helped the site gain popularity quickly and helped draw some of the top professionals in every industry to take notice. Unfortunately, even though Quora has been popular for some time, businesses are STILL ignoring this network. For some reason, Quora is not considered a part of the “major” social networks—Facebook, Twitter, and Google+—for most, but it should be.

Top 5 Benefits to Using Quora to Answer Your Questions

Quora brings in a lot of aspects found in other social networking sites, but also works in its own way to help bring users a great experience. Below are some of the features you can find with Quora:

1. Profile – If you want to answer a question on Quora, you must have a profile. This will help show users who is giving a specific answer; thus helping them determine whether they want to believe it.

2. Voting – Users can vote answers that they find most relevant or most correct. This allows the best answer to always remain at the top.

3. Revision – The site gives anyone the ability to make slight revisions to a question. These revisions are all tracked so you can see who made the revision. In the end, this helps keeps questions clear and easy to understand.

4. Related – The site is not filled with a bunch of similar questions. Questions that have already been asked will pop up when you type in a question so that you know what has already been discussed. It also works as a way to point you in the right direction of the answer to your question.

5. Following – You can follow people and/or questions to help you stay in the loop. This helps make the site seem smaller and helps to target exactly what you’re looking to find.

Companies use Quora as a way to increase their visibility and build their brand. By answering questions you can show potential customers or clients that you are an expert in your field. The more questions that you answer the better you will look in the eyes of users.

The site is also a great place to connect with others in the industry or future customers. By creating a great profile page you can show what you know and give users a way to find you and connect you to those brilliant answers.

Photo Credit: crunchbase.com

AmandaDi

Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger in the SEO/social media department at HigherVisibility SEO, a leading franchise SEO company.

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