Browsing articles tagged with " traffic"

CASE STUDY: How to Attract More Blog Traffic via YouTube (Even If You’re No Good with Videos)

Searching for ways to increase the number of your loyal audience/subscribers and daily earnings for your blog? Well, I continuously get more and more targeted viewers for my blog and keep it at the top of search engine results using the power of YouTube marketing.

As a result, my earnings increased a lot. You may ask me: Isn’t it that YouTube marketing is already an Internet buzzword or one of the most common ways of promoting/advertising various products, services and stuffs like that? Definitely! However, there are other ways of doing things the other way to get the results you want, and this blog post is just all about that.

Dominate a Niche with Long Tail Pro

Using LTP, I was able to dominate a particular niche by. It helped me discover topics for my online YouTube marketing video. What I often do with LTP is enter multiple seed keywords, and soon enough, I find exact match domains with low competition yet profitable keywords.

 

 I use both domain and keywords, and as a consequence, I get more and more subscribers as well as increased page rank for my marketing video. As a more specific example, using exact domain names and long tail keywords is much better than competing with the fiercest (or most competitive) keywords for YouTube videos.

This way, my YouTube video made it to the second page of search engine results within 5 days, that is, I was able to dominate a particular niche about driving traffic to my site. I simply cannot ignore the power of LTP marketing for my YouTube video marketing.

Do Things the Right Way Using Video Marketing

I am now getting more targeted traffic, higher/massive views and a larger number of subscribers with my YouTube marketing video: entitled, Drive Traffic to Your Site by Offering Irresistible Gifts. My Youtube visitors get hooked on watching the video in order to learn more about the offers.

The video is all about driving traffic or unique visitors to blogs through social media sites, guest posting, and a lot more (as you can see later as you continue reading this post). Also, it tells people how to avoid failing Internet marketing by using the step-by-step strategies for increased targeted traffics.

In addition, it mentions about the importance of blog traffic within the first 24to72 hours for visits to be counted as unique ones. As my YouTube viewers keep on watching the video, they are able to understand better what is in store for.

With the YouTube marketing video, I was able to direct my audience to my blog. When they do visit it, I get unique pageviews. They may read the rest of the article or explore more of it. Since their primary objective is to obtain a free copy of the e-book, they are required to subscribe first.

After they sign up, they would receive a message stating that they have to confirm their subscription. When they do confirm their registration, they will have to check their email again for the actual download of the eBook to take place.

This is actually what email marketing is all about, that is, getting long term customers with their email addresses added to my list of contacts where I can then forward them with weekly SEO tips – just as it was promised to them prior to their subscription.

I then visit problogger.net as a guest blogger. It is where I would post something like, ”Build Keyword Density the Right Way.”

This is where I recommend using search engine optimization techniques and adding appropriate keywords for high-quality persuasive copywriting. There I advise the use of naturally sounding keywords for everyone’s copywriting needs.

I gave illustrations such that video marketers would be able to learn the appropriate ways of shortening, lengthening and/or using keyword phrases with the product/service copy that they are describing.

I also added that writers have to write a copy first, go back with the keywords, and place them suitably in the copy itself (which definitely would prove very useful to them). As for my part, I was able to make a copy that really flows naturally and that appeal to a larger number of viewers and search engine sites.

Furthermore, in less than three weeks, I already gained more than 20,000 views. This is because I used referral social media multipliers and emailwire.com, a SEO press release distribution site that provides guaranteed results.

For instance, with the social media freetweettube.com, there is always an influx of tweets for my Youtube marketing channel while with emailwire, my press release about SEOArticleWriteService got the chance to be published and distributed to thousands of journalists, trade magazines, newsrooms, online news sites, major newswires, RSS feeds and major news search engines. With these strategies and tools that I used, you sure can get the results you want to achieve to make your site viral in no time.

My YouTube marketing, as of this writing, proves viral although it has just been uploaded three weeks ago. It has ranked well too considering that the other videos in the ranking were uploaded less than a year or about five years ago. You can also see for yourself that my video is only about 3 minutes compared to the other two: which are approximately 15 minutes and 5 minutes, respectively. My video is a proof of getting your videos viral too.  You only have to follow the steps or by visiting the sites that I mentioned above.

Now that you know how to precisely attract more blog traffic via YouTube marketing, it is time to present a summary of the most important lessons in this post. First, the importance of using simultaneously free exact domain with long tail yet profitable keywords for your video for you to earn more.

Second, the use of strategies and tools (such as irresistible gift offers, guest blogs, email marketing, pro-bloggers, social media networks, press releases and a lot more) for you to cash in more money.

Luckily for you, with this post, you sure can turn your viewers into loyal audience/subscribers, powerful pool of online community, or simply, target market for your blog and its updates.

Bill

Bill Achola is on a mission to help small business people get traffic they deserve. If you’re one of them, check out his Affordable SEO Service for Small Business that will drive targeted traffic to your website. Be sure to follow him on Twitter

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Who Will Do a Better Job of Capturing the Right Tone and Feel of Your Blog Business?

May 15, 2012   //   by Bill   //   blogging, Copywriting, link building, SEO, SEO Blog, Social Media  //  21 Comments

While press release writing is specialized work, there are many cases of businesses wanting to write their own press releases instead of outsourcing the work.

It might be that you are a new startup with a limited marketing budget (and thus want to avoid the costs), or maybe you feel that yourself or an in-house employee will do a better job of capturing the right tone and feel of your company.

Whatever the motivation, there are pros and cons to both approaches. This content will discuss the advantages of both options, and then (hopefully) help you make the right decision for your company.

Writing Press Releases Yourself

After reading through this blog post, you should have a clear idea of what is required to write a press release. In short, you need:

  • A good story.
  • Good writing skills (specific to press releases).

There are distinct advantages of writing your own press releases, and I would fully encourage you to do so if you can consistently write well (or have an employee to write for you). If you are unwilling to invest in an employee, or unsure of how eschewing a professional PR service can help you, read through the following reasons:

Cost

A professionally written press release can cost you anywhere from $200 to $500. Considering that this is just a 1-page document, which will eventually contain information that you will provide, this seems an exorbitant price.

Personalized

While press release writing services make every effort to personalize every press release, there is a distinct style for each writer and for each company as well. Personalized ‘style’ of press or media releases. A powerful example of this is Google – check Google Press for a sample of effective personalized press releases can be.

Be warned though. This is not something easy to accomplish. As press releases are terse, 1-page news items with a very big emphasis on content, it is difficult to establish a style.

Practice will help you improve, and if you feel that the identity and image of your company will be better served by writing the press release yourself rather than outsourcing it, then make sure you read many different press releases from other companies to get a feel of how to build your unique style.

Other Benefits

Being directly involved with your industry, you are in the best position to highlight the advantages of your ‘news’ to your potential consumers and competitors.

You will be able to provide relevant, current information and your insight into your industry will also help you to pinpoint which news hook will be most successful.

Verdict

Matching the expertise of a professional press release writer is a difficult task. On the other hand, in-house press release writing, especially if done by an employee, can be ‘good enough’ if due attention is paid to getting the details right.

Professional Press Release Writing

Despite the obvious advantages of writing your own press release, a professional press release service gives you specific, money-valuable benefits:

Experience

Professional press release services have the advantage of having working in this field for a lot longer than you – they have written (hopefully) dozens of press releases, and know the industry inside out.

As such, they are well placed to avoid mistakes that beginning press release writers might make and are likely to produce good, reliable press releases.

Of course, there is also a chance that the press release might not be what you are looking for – maybe the writer gets the tone wrong, or underplays certain features that you wanted to give prominence to.

The added experience will also ensure that the writer will be able to judge better whether the information you’ve given him is enough, not enough or too much. In addition, there is the value of having an ‘outside’ perspective. Outsourcing your press release to an independent PR service will:

  • Allow them to present the news in a more realistic light.
  • Discourage you from making a press release without having effective content.

Be careful about putting too much faith in the press release service to tell you what is right or wrong, however. The responsibility of ensuring that there is enough ‘newsworthy’ information in your press release is yours, not of the service.

Time

A press release can take anywhere from 30 minutes to a day to write, revise and get just right. If you are part of a fast-paced company where you measure your time in hundreds of dollars, then spending that much time on a press release might seem expensive especially since you can get better results by outsourcing the press release.

Do not underestimate the time required to write a press release – for your news to be a full-blown success, every little detail has to be just right.

Verdict

It’s just a 1-page document. Why does it cost so much?

I’m faced with that question every day. Considering that you will still have to provide a lot of the information to the press release service, it seems ridiculous to pay over $200 (and up to $500) for a press release. But in the end, it’s the results that justify the costs.

A professionally written press release will always have a better chance of being accepted for distribution, and the experience of a professional PR service will serve you will in making your press release successful.

Another factor working in the favor of professional press release services is their ‘package deals’ – a promise to distribute your press release at a discounted rate if you have your press release written by them.

Costs vs. Expertise

I’ve been saying this throughout the content, and I say it again:

Your press release is (almost) worthless without newsworthy information. Keep this point in your mind as you make the choice between writing the press release yourself (using the advice in thisblog post) and outsourcing it to a professional press release service. Where will that newsworthy information come from? From you.

In fact, even if you outsource the press release, the bulk of the information put in the press release will come from you, either as part of the original specifications presented, or from the questions that the writer will ask you to help him write the press release.

So what are you really paying them for?

Their experience – press release writers have considerable, battle-field knowledge of writing press releases – the kind that only comes through time. You are also paying for their language and marketing skills, as writing a press release requires a specific writing style that does not fit into traditional sales copy.

Don’t hire a sales letter writer to write your press release until you are sure they have experience in writing successful press releases.

However, if you are willing to learn and apply the knowledge from this content (or have an employee as a suitable candidate), in-house press releases can be just as successful as those from a PR service. The key is to do two things repeatedly:

  • Ensure that you are fully prepared.
  • Differentiate between traditional sales copy and press release writing and make the effort to write ‘in a reporting, unbiased style’.

Choosing the Right Service

While this content goes a long way towards helping you write your own press releases, the primary aim is to guide you into preparing the best press release for your company, each and every time.

And sometimes, a company does not have the time, or the technical skills, to dedicate resources towards in-house press release writing.

In such cases, outsourcing your press release requirements becomes necessary. This section, although concise, will help you in picking the right service for your company.

Hiring a PR service

If you are looking to hire a professional press release service, make sure that you complete the following checklist.

  • Does the service have a portfolio or a client’s list? Make sure that you can see visible results, and don’t be afraid to ask for proof.
  • Compare costs and services between different PR companies to make sure you get the best deal.
  • Understand the fine print. Some PR firms may not allow for more than 1 revision, and some also don’t allow for free consultations – which essentially means that if the PR firm decides that your ‘story’ is not newsworthy, you would have ended up paying for nothing.
  • Don’t automatically jump for combined packages (press release writing and distribution). Make sure the investment is worth it, and that you see a list of the media contacts (at least their names, if not their contact information) that your press release will be distributed to.
  • Themed distributions are very different in impact to generic distributions, so don’t fall into the trap of paying less and actually getting something that is worth nothing to your company.
  • If you like the company’s portfolio, try to negotiate a discounted package in return for bringing all your press release business to them. PR firms would normally not refuse long-term business relationships, and the promise of continued business can possibly lower your long-term costs as well.

Hiring a freelance writer

Of course, if the cost is a really serious issue, and you cannot have the press release written in-house (for various reasons) then you may be better served by outsourcing to a freelance writer.

There are several online freelance websites from where you can hire good writers – Elance and RentACoder are the most popular, and most effective.

With freelance writers, there is the advantage of saving on money – a good press release can be written for $100 or less. On the other hand, there is a risk of not getting what you really want.

I’ll not go into the details of how to ensure that you don’t get your money’s worth as there are many ”freelance hiring”guides on the Internet (some good, some bad, and some bad copies of good guides).

Just make sure that you follow the same pattern as you would when hiring a PR service – check their portfolio, and do your best to provide them with complete information.

RentACoder has many safeguards that prevent buyers (like you) from projects that go bad, so trust the system and follow their advice.

However, one bad apple does not make everyone else incompetent. Freelance websites are full of hard-working individuals wanting to earn good money – make sure that you find someone who is capable of doing the job, and then enjoy the benefits of a well-written press release for a fraction of the price.

What is your opinion on DIY vs Professional writers?

Bill

Bill Achola is on a mission to help small business people get traffic they deserve. If you’re one of them, check out his Affordable SEO Service for Small Business that will drive targeted traffic to your website. Be sure to follow him on Twitter

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Tracking Affiliate Clicks in Google Analytics 5

Nov 25, 2011   //   by Kristi Hines   //   SEO Blog  //  5 Comments

Have you ever wondered what traffic sources, content, or visitor demographic resulted in the most affiliate sales? Knowing this kind of information is key if you want to increase your earnings as an affiliate marketer. This post will take you through setting up Google Analytics to track your affiliate link clicks.

What You Can Learn from Offsite Event Goals

Because affiliate sales take place off of your site, you have to set up an event goal type in Google Analytics. This will simply track the clicks on your affiliate links. The downside is that Google Analytics will never know if someone actually made the purchase once the visitor has left your site, but you can at least get a good idea of the following:

  • Which traffic sources, content, and visitor demographics generate the most affiliate link clicks.
  • Which affiliate products convert the best with your audience. If you get ten affiliate links clicks in a day that result in one sale for Product A, and ten affiliate link clicks in a day that result in six sales for Product B, then you’ll know that focusing your efforts on Product B is a more lucrative option.
  • Which banner ad on your website (sidebar, header image, footer image, etc.) results in the most affiliate clicks.

So while it may not be 100% accurate, you can still learn a lot from setting up this goal type to track your affiliate clicks. Note that you can only have a total of 20 goals in your Google Analytics – keep in mind that you might want to setup ones for things like mailing list conversions, your own product sales, or other important conversions on your site.

Setting Up an Event Goal in Google Analytics

To use the Event goal type, you must:

  • Have your Google Analytics installed before your tag on your website.
  • Add onClick=”_gaq.push(['_trackEvent', 'Category', 'Action', 'Label']);” to your event.
  • Configure the Goal Details to match your event tracking code.

For example, if you want to track a click on your sidebar banner for Product A, then you would have a link that looked like the following:

You would then enter the following into your Goal Details in Google Analytics under 1. Configure a combination of one or more event conditions from the list below using the following information:

  • Category > that is equal to > Affiliate
  • Action > that is equal to > ProductA
  • Label > that is equal to > Sidebar125

You can also associate a Goal Value to be the average amount of the common sale. If you think that out of every ten clicks, you will get one affiliate sale of Product A, and Product A has an affiliate commission of $100, then your Goal Value would be $10. You can either leave the Goal Value blank or adjust it if you find, at the end of the month, the affiliate commission for Product A doesn’t match up to your Goal value.

Your final goal setup would look like this:

Google Analytics 5 Goal Setup

Reviewing Your Goal Conversions

Once you have set up your event goal, you just need to wait for the data to start coming in, and then you can start reviewing your goal conversions. You can do so from the following areas in Google Analytics:

  • Visitor Demographics: Under Visitors > Demographics, you can view the location visitors to your website come from and how they relate to your goal completions by click on the Goal Set corresponding to your affiliate links under Explorer. If you see that a particular country converts better than another for your affiliate links, you might want to consider refining your advertising efforts (if you use PPC) for that product in that country.
  • Traffic Sources: If you are curious which traffic sources lead to the most goal completions, simply go to Traffic Sources > All Traffic, and click on the Goal Set corresponding to your affiliate links under Explorer. Then you will see a goal conversion rate percentage for each of your individual goals next to your top traffic sources. You can drill down and see this data for referring URLs and keywords that people used to find you in search results under Search > Organic.
  • Events: Under Content > Events, you can see detailed click information for each of the event types you create (the event type is the event category you set up earlier). Once you click on an event type, you can see the number of clicks based on the event actions and event labels. Using the dropdown for Secondary Dimension, you can also see these event details next to traffic sources, visitor demographics (continent, city, state, etc.), and technology (browser type, screen resolution, etc.).
  • Conversions: This is the main area for data related to your goals. Clicking on your Conversiosn > Goals > Overview will show you an overview of all of your goal completions in the last 30 days. You can use the dropdown to narrow the data down to one specific goal. From here, you can see the top goal completion URL’s (or the pages that the goal was completed upon).

Your Method of Tracking Affiliate Sales

How do you find out what banners, links, reviews, and traffic sources convert to the best affiliate sales? Please share your strategies in the comments below!

Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Don't miss her Web Domination Review on Kikolani. Follow her on Twitter and Google+!

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5 Ways to get more guest posts on your blog

Oct 6, 2011   //   by Devesh   //   blogging, SEO Blog  //  14 Comments

These days everyone keeps looking for guest bloggers to write guest posts for their blogs. Getting guest posts isn’t a hard task in fact it can be the easiest thing if you’ve have a high traffic blog.

If you look at my blog, you’ll see I get bunch of guest posts every day and many bloggers keeps asking me what I’m doing to get guest posts? Today I’m sharing 5 effective strategies that I’ve used to get guest posts on my blog.

1. Add Guest post Page

This is far one of the easiest way to get guest posts on your blog. All you need to do is to create a “write for us” page on your blog. If you never created a guest post page than here’s what you need to add:

So, you want to write for Blog Name? We love to publish your guest post. Now don’t ask for benefits, because we Blog Name is one of the fastest growing blog on the planet. The benefits are just much more then getting traffic or backlinks, you can gain exposure and introduce your blog to our fastest growing community.

Some simple Requirements

  • Posts are at least 450+ words.
  • Interacting and replying to comments is must.
  • Posts have a basic structure and are at least broken down into paragraphs.
  • Posts must be in good English.
  • Please don’t add more than two links.
  • The post you submit to us is unique.

How to guest post to Blog Name?

  1. Register an account here
  2. Add your Full name, second name and fill out a short profile Bio info, feel free to add a link or two to your blog/site (use HTML)
  3. Visit Gravatar.com, having an image is a must in your profile
  4. Write your post, save it and it will be reviewed and published asap!!

2. Invite Bloggers

You can contact bloggers with a good pitch and why you’d like to get the guest posts from them. This is very effective strategy and I’ve good success with it. You don’t have to contact high profile or A list bloggers, contact an average blogger.

You can use blogging communities to find bloggers, who may be interested in doing guest posting on your blog.

Blokube is one of those communities which can help you find great bloggers who can write guest posts for your blog.

3. Join Social Media Networks

This may not be very effective way but still a useful one. I did found few guest bloggers who wants to do guest posting for my blog through Social Media Networks like Facebook & Twitter. In order to get success from Facebook & Twitter, you need to be very active in those networks.

You can use free/paid tools to automate the process – Dlvr.it, Triberr, Bufferapp,Tweetdeck, etc.

4. MyBlogGuest

I’m sure most of you already know about MyBlogGuest, most awesome marketplace for finding guest posts for your blog. It is a forum community where bloggers give info about their blogs and then ask for guest posts from other bloggers/users.

MyBlogGuest is a unique community that is based on one simple principle: if you provide quality, you don’t need to pay to be heard. It is not just about getting more guest posts, it has forum, marketplace, gallery, find blogs for guest posting and much more.  It even has a Premium Feature & Ann did great work in branding it.

5. Run a Guest blogging contest

Last but not least – Run a guest blogging contest, like I’m doing on Blokube Blog. Give away cash/ebooks/tools as prizes to the contest winners who do most number of guest posts on your blog. This can be a very effective strategy but to be very successful with guest blogging contest, you need to market it properly. Here’s what you can do to make sure your contest is a success:

  • Contact bloggers/marketers and ask them to write a post about the contest
  • Get a banner designed and ask the participants to put it on their blogs.
  • Promote the contest on Forums like DigitalPoint, Warrior Forums & Webmaster Forums.
  • Use Buysellads to do some paid promotion.

Over To You

All the above factors contributed effectively my blog in getting quality guest posts and will work for any type of content in any niche, in case you find something to disagree with in this post or have an opinion on this topic, please do share it with us below. If you find this post useful than please share it on Twitter or Facebook!

Devesh

Devesh is a content marketer and founder of WordPress Kube, a WordPress Marketing Blog which focuses on WordPress Themes, Plugins, News, Tutorials and Modifications. Follow him on Twitter @devesh.

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