Monday Youtube announced the mega site hit a milestone – 60 hours of video is uploaded every minute, up 30% in the last 8 months. Surprisingly this milestone was less than the company’s goal of 72 hours, but regardless is quite astonishing. Along with this milestone, Youtube humorously developed OneHourPerSecond.com showing you exactly what can be done in various lengths of time visually. It’s worth a watch.
With a days worth of video (24 hours) uploaded every 24 seconds it can be worrisome for marketers. Will your video stand out? How can you capture viewers attention? Is it even worth it? These are growing questions, only made the more clear by Youtube’s recent announcement.
So what are marketers to do in 2012? What does 2012 have in store for video marketing? Here are a few tips and blog posts to help you put together your video marketing plan for this year.
1.) Use Insights for Audience to see what interests your demographic and what they like to do on Youtube.
2.) Build greater audiences with the creators playbook on Youtube, full of tips and best practices.
3.) Make use of these 29 tips from experts on how to better integrate video into your marketing efforts this year.
4.) Try your hand at a video tutorial. Using a program like Camstudio you can take an otherwise boring tutorial and turn it into an easy video.
5.) Next time you do keyword research see if any long tail terms come up that you could turn into a video. Make a goal to identify, research, plan and shoot a new video every quarter, to address some of the questions or keyword phrases you found in your research.
6.) Consider doing a series of videos and knocking them out all in one sitting. For instance – arrange to interview a few experts. Book a space to shoot the video and capture them all in the same day. Then promote them as a series to build momentum and encourage regular visits to your blog as well as increase in email opt ins.
7.) Remind yourself that it’s not too late to get into this whole video marketing “thing”. With a flip cam and a few hours to burn, you can turn a seemingly simple idea into one that transforms beautifully on film. When you think of content start thinking about video too.
8.) Cisco predicts that by 2015 almost 80% of all internet traffic will be video. That’s quite astonishing when you think about it. Video communication isn’t a new concept, but due to the increased availability of video compatible devices (including iPhone 4S) video has become all the more popular. Frame Concepts names video as one of the hot marketing trends of 2012. They suggesting thinking about running customer events via video or even producing a video newsletter, a pretty cool concept!
9.) Check out these creative tips for video marketing newbies, this video highlighting how Realtors can use video in 2012.
10.) Attention spans are getting shorter, as pointed out in this post by Omaha Video Solutions. All the more reason to shake things up and start saying the same message but in a different format – with video.
11.) 3D is gaining momentum and can take a dull and boring video project and make it into something a lot more exciting. Realistic, creative and interesting video is a thing of the future. While it might not be in your 2012 plans, it is something to consider if you look to take your video marketing to the next level anytime soon.
12.) As more and more people use handheld devices to access the internet it’s important for websites to cater to this growing trend. Optimizing your website for mobile and optimizing your video for mobile is extremely important.
What do you think about video marketing in 2012? If you have additional feedback to share feel free to do so, in the comments below!
This is a guest post from John Landells. It is part of The “Bad Ass” SEO Guest Blogging Contest.
As Internet Marketers, one of the things that we’re constantly looking for is how we can get targeted traffic for the lowest cost. By now, I’m sure you realise that the single most effective way of doing this is by investing the time and effort in generating good organic search engine rankings. In other words, you can get on page one of Google by paying a fortune through AdWords, or you can instead choose to invest the time and do it properly!
In this article, I’d like to share with you 3 tips that I’ve found to be extremely effective in getting ‘link luv’ (backlinks) to my site with only a small time investment.
You’re probably familiar with this already. Articles are still an extremely effective method for getting link luv to your site and building your authority within the search engines. However, there’s a right way and a wrong way to do it. The wrong way is to over-use your keywords throughout your whole article, making it difficult to read, then uploading that one piece to as many article sites as you can find.
In my opinion, a far better technique is to aim to use your primary keyword phrase just 5 times – once in the title, once in the opening sentence, once in the middle, once in the opening sentence of the last paragraph, and a final time in the resource box. Additionally, I try to make the keywords in the resource box into a clickable link, if possible as well as providing a straight URL for my site as this really helps in SEO terms.
Once the article’s ready for submission, I like to use a quality service such as SubmitYourArticle as my distribution method, as it offers powerful technology that guides you through producing many variations of your original article, without the readability challenges that is normally inherent in traditional ‘spinning’ technology. As a bonus, it’s also the only service that I’ve found that includes EzineArticles in its submission list!
Social Media sites are becoming more and more powerful in terms of generating good quality backlinks to your sites. I’m not just talking about Twitter and Facebook – I’m referring more to sites like Squidoo, HubPages, Scribd and SlideShare. I link to build pages using all of these services which link back to my primary sites, then I use the micro-blogging platforms (Twitter, Facebook, etc) as well as the free blogging platforms (such as Blogger.com) to build links to social pages. This creates significantly more depth which again, adds to the authority of your primary site.
On top of this, I use bookmarking services such as Digg, Delicious and StumbleUpon to drive more traffic (and potentially backlinks) to both my main site and my social media pages. However, when using this strategy it’s vitally important that you only add one or two of your own URL’s at a time and then add five to seven links to other good sites that you find in-between. If you don’t do this, then people who look at your accounts will see that you’re only using them for self-promotion and may tend to discount the credibility of any links you post.
Video is now becoming my preferred method of marketing online. Not only is it more engaging to the people who watch them, videos are also loved by the search engines. In fact, it’s common today to see clips of videos included in Googles search results on page one!
Many people are sadly put off from producing videos as they believe it’s a complicated process requiring expensive equipment. This could not be further from the truth! If you’re just starting out, you can use services such as Animoto to produce a great 30-second promotional video which looks awesome and has a great backing track for free. Pay them just a few dollars and you can produce something much longer and really drive home your call to action.
Once you have your video, you need to distribute it. I use a paid for service called Traffic Geyser, which can generate hundreds of backlinks for me for each video that I submit. It’s not cheap, but I believe it to be a solid investment in my business. However, if you’re on a budget, TubeMogul offers a video distribution service for free which is well worth checking out.
Whichever service you use, it’s important to use the service well. The most important aspect from a search engine marketing perspective is to include your full site URL (including the http://) as the first thing in the video description. On most video sharing sites, this will be automatically translated into a clickable link giving you valuable link luv back to your site. Also make sure you include your keywords in both the video title and the video tags.
Of all the things that I do to develop my Internet Marketing business, these 3 strategies are the ones that I find most effective in building link luv. Give them a try, see how they work for you and please share your experiences in the comments.
For more Internet Marketing tips, please check out my blog, Internet Marketing with John.