twitter

Twitter Trifles: A Follower Conundrum

Thursday, June 24th, 2010 by Gina Stark

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So I’m thinking we need a secret code. Something to discretely notify someone that they’re not following you but they sure act like they think they are and engage with you!  OK, I know this is petty…am I forgiven if I admit that straight out of the gate? I wrote about similar Twitter trifles once before, but now I’d like to address the sweet oblivious tweeter. You all have at least a few of them…people who retweet you, mention you, recommend you as someone to follow, and even send you hugs and smooches! And yet…they’re not even following you. How embarrassing! How to cyber nudge them to correct what is likely an oversight whilst saving face for yourself and them?

The irony is that this is precisely the type of message that should be whispered in private…and on Twitter, that means a DM or direct message…but if they’re not following you…you CAN’T send such a message! Ugh! What to do? How to remedy this awkward social media situation?

*Special note to Alyssa Milano – If you would only follow me, I could answer all of your imploring inquiring direct messages about your career path. I mean, I would be happy to help you with that if you would only allow me to reply.

I think we need to put this up for a vote. I have come up with a few invaluable ideas:

  1. Tweet: *nudge nudge* Pardon me, would you have any Grey Poupon–I mean, would you like to follow me?
  2. Ask a friend to mention it to them in DM…is this high school, or what?
  3. Tweet: Hey, ummm, Gerald, can you follow me so I can DM you? I have a really good stock tip :}
  4. Unfollow and then follow them again. They’ll see you as a “new” follow and will see they don’t follow you. Whereas this would likely do the trick, it may initiate some head scratching…you know, get them wondering why you didn’t resort to option #1
  5. We could always come up with a really subtle, sophisticated code or hashtag to use to avoid any unpleasantries inherent in a virtual knock on the head. I’ve given it a lot of thought and consideration to capture the feel of the friendly and unimposing tone we’d like to convey. Something along the lines of: #HeyYouDopeYoureNotEvenFollowingMeDuh!

But then, in the whole scheme of things, does it really mater? I mean, they laugh with you, they share your posts and make comments, recommend you on Follow Friday, maybe even send you virtual hugs. It would be kind of funny if you left it status quo and one day they DM you a question or comment and you’re left resorting to posting on the stream, hat in hand… “ummm…errr…dearest friend, I would be happy to answer your DM if you were following me” :D So, what do you say…number 5 is the best one, right? Dare me to use it? (Please don’t!) Thanks to my new friend, fellow G, for inviting me to tarnish his pristine reputation for high standards in blogging with my guest post. And thank you for reading and not immediately unfollowing me :-) I encourage you to contribute your suggestions for follow nudging diplomacy: useful, useless and everywhere in between.

Also please cast your vote in the tweet poll below.



How To Effectively Tweet On Android

Friday, May 14th, 2010 by Blanca Raygoza

Android Tweeting” is a very easy, fun and fast way to tweet. The first thing to do is figure out which Twitter application to use. You may have to go through many applications to see what works for you, some will work up to a point until the next shiny object comes along. If you find it hard to choose, you can maximize your android tweeting experience by having two twitter applications and doing combo application tweeting. You can get what you need by alternating applications. (Yes, this method is for serious android Twitterholics) I have used Twidroid, Seemsic, Hootsuite, and I am now using Tweetcaster (the little birdie is so cute!)

The great thing about tweeting from your phone is that you get to tweet from almost anywhere and at anytime (trust me ANYWHERE …ANYTIME) Examples of such locations include: dinner cruise, dance clubs, while riding in back of brother’s bike, meetings, interviews, restaurants, bad dates, bed and yes, bath or shower (Disclaimer: No harm was ever done to androids while tweeting)

My friends think I am fast when tweeting from my android, yes I am a pro (modest)….but I also sometimes resort to shortcuts….yes, I’m an android Twitterholic that sometimes gets lazy. Shortcuts are the key to fast android tweeting. There are many shortcuts to make your android tweeting faster and better. One great shortcut is “Inserty“(a copy and paste application) with this application you add all your most used comments and tweet art and you can easily copy and paste at anytime by going to this application. I copy and paste all my “•**♥” for my tweets.

Always appreciative of retweets, I make sure to thank or return the favor, but at times I am too busy to do that. A great way to not forget who to thank or RT is to add the tweets to my favorites on Twitter. I just press the favorite option on Tweetcaster and in seconds I have favorited tweets to my RT “to do list.” It is so easy and fast to do. Once I thank or retweet my Twitter friends I go ahead and unfavorite the tweet.

It is also very easy to send a” bulk thank you tweet”. The trick to this technique is simple. Start with selecting the reply option of the retweet, then copying the username, go to the next tweet select the reply option and add the previous username to that tweet by pasting it. Repeat the step over again, copy both usernames and go to the next tweet then reply and add the two usernames by pasting and so on. A handy application for android tweeting is Google Translate. When every someone tweets me with a language I am not familiar with, I copy and paste the tweet to this application and within a couple of minutes I thank the person for the tweet.

A fun application for me is Shazam. I am always looking for new music and if I hear a song I don’t know, Shazam is a great way to tag it and of course you can just go to your android’s YouTube application and view the music video.

The favorite part about android tweeting is how quickly you can take a picture with your android and upload it to Twitpic (make sure you go to your setting on your Twitter application and choose either Twitpic or Tweetphoto) I took and uploaded all my pictures to Twitpic from my trip to NYC and the pictures turned out good.

There are many applications to try, that will maximize your android tweeting experience. Great for a mom who’s life revolves around her kids. Android tweeting can be done while cooking dinner, grocery shopping, laundry and of course the exciting event of matching socks! Once you get used to it, you will get faster and like most of my Twitter friends…most will never know you are android tweeting.

Do you have some good android Tweeting tips? Please share them in the comments.

Which Type Of Twitter User Are You?

Tuesday, April 13th, 2010 by Ann Smarty

Twitter is an awesome example of how a basic idea can be evolved into something huge. Started as the way to tell the world "What you are doing", it now has hundreds of various uses.

This is how social media works: you start a social media project and people will make it into what it should be. There is no way to control that.

Various people have different opinions on how Twitter should be used. To my mind, it is up to everyone. I am not a big fan of Twitter ethics: if you don’t like someone, just don’t follow him!

That being said, everyone has the right to use Twitter the way he wants. Would you like to know which group of Twitter users you fall into?

Here’s a quiz I made (with Gerald’s help of course) that will help you define your Twitter user type.

You are highly encouraged to share your result in the comments. You can also Tweet your result, embed it to your blog or share on facebook. Good luck!

Five Ways to Get More Out of Twitter

Friday, February 26th, 2010 by Elisa

I see this all the time: someone makes a half-hearted attempt to try Twitter and gives up after a day or so because they fail to see the point. While Twitter isn’t for everyone (or every business), I’d bet that 9 times out of 10, that person isn’t seeing the value because they’re not giving it a proper chance and don’t know what to do with it. Twitter isn’t a ride – you can’t just climb in and wait to be wowed. It’s a tool, and you do have to learn how to use it.
Here are some tips for getting ramped up on Twitter, so you can start to see the business value and have a little fun with it too.

Ever have the feeling that you just don’t get Twitter?

  1. Use a Twitter client
    I firmly believe that you need a client to get the most value from Twitter. Most of us on the marketing team at WordStream use TweetDeck, which has a number of advantages over Twitter’s standard Web interface. (Other options include Seesmic and HootSuite.)
    For one, it refreshes automatically, with (modifiable) notifications so you can read tweets as they happen. This is important because Twitter’s real value is in real-time use. Reading everything you missed over the weekend is mostly pointless. When you use Twitter in real time, you can interact with people, spot trends as they’re happening and respond to questions and problems before it’s too late. (Likewise, you can get help with questions that aren’t easily answered through search.)
    Keep in mind, this doesn’t mean you have to be on Twitter all the time. Like any other social application, Twitter can be a distraction from work. But devoting a little active time to Twitter every day will make its strengths (both for marketing and making connections) much more apparent.
  2. Be generous with follows at first
    You’ll get a lot more value out of Twitter if you have more followers. The larger your audience, the more business contacts you can make, the more traffic you can send to your site, and the more influence and trust you can potentially wield. One of the easiest ways to build up your follower list is to follow others. Start with well-known influencers in your industry and pay attention to who they follow and interact with. Many will follow you back – if not, try sending a relevant @ reply to one of their tweets, which will help get you on their radar.
    It takes time to gain a large number of followers, so have patience. Also, remember that you can always unfollow later if someone’s tweets aren’t adding anything to your stream.
  3. Create lists or groups
    Twitter now has a native list feature, which is a great improvement; however, the Web interface only allows you to see one column at a time. With a Twitter client, you can set up columns and view multiple groups side by side.
    There are a number of ways you can use columns to your advantage. You can separate those you actively engage with on a regular basis from those you follow more tangentially. You can separate by specialty (for example, if you work in search marketing, you can set up columns for PPC marketing specialists, SEO specialists, social media specialists and so on). You’ll find this organizational ability especially helpful as you expand the number of people and brands you follow.
  4. Create columns for mentions of you and your company
    This step is absolutely key to getting the most out of Twitter. If you don’t pay attention to who’s talking to and about you, you’ll never experience Twitter as a conversation – it will just seem like a million people talking to themselves.
    In both the Web interface and Twitter clients, you can save searches of your Twitter name and other terms you might want to follow (such as the names of your products), but a client makes it easier to track those mentions in real time. (You’ll get a notification when a new tweet appears in these columns.)
  5. Follow up on as many mentions as possible
    Knowing what people are saying about you is great, but it’s not enough to monitor mentions. Respond to them! This is especially important for reputation management – if someone asks you a question or has an issue with your company’s product or service, you should respond in as timely a manner as possible. (It should go without saying, but don’t just acknowledge them; offer to help.) It’s not worth getting involved in social media at all if your business is going to seem faceless and unresponsive to existing and potential customers.

But Twitter isn’t just a tool for protecting your brand. You can follow up on positive mentions too. If someone retweets your tweet or recommends your product, thank them! If it’s someone you don’t know, follow them. This is a great way to build goodwill and grow your follower base.

If you haven’t tried the above tactics, you haven’t really tried Twitter. So get back on the horse and I guarantee you’ll at least see what all the fuss is about.

Elisa Gabbert is the Content Development Manager at WordStream, a provider of advanced SEO Tools and pay per click software for search engine marketing efforts. To get in touch with Elisa, send a note to egabbert at wordstream dot com, follow her on Twitter, or check out the WordStream Internet Marketing Blog, where she’s a regular contributor.

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My Thoughts on Ghost Tweeting

Saturday, January 30th, 2010 by Eric Brantner

Thanks to a recent feature story in Entrepreneur magazine, ghost Tweeting has once again become a hotly debated subject. So, I thought I’d throw in my $.02 on the subject.

Note: For those who don’t know, ghost Tweeting is when you hire someone else to Tweet under your name.

  • It goes against the whole point of social media—Call me crazy, but isn’t the whole point of social media to be, umm, social? Social media is about interacting, building relationships, getting to know one another, and just being yourself. Now, if someone else is Tweeting under your personal name, doesn’t that violate all of this? It’s like when a 50 year old fat guy in a chat room pretends to be a 21 year old blonde chick. Not cool, man.
  • It can distort the brand image—Celebrities and high-profile execs are usually the ones who hire people to ghost Tweet for them, and I get it. They’re busy. The last thing they have time for is to Tweet all day, but they also want to build their brand and keep their name out there. However, I think this is a bit dangerous and can easily backfire. Even if the ghost writer is good at capturing your exact tone and personality, there’s no way they can know the celeb’s thoughts on every subject they Tweet about. Sooner or later, something will be Tweeted that isn’t in line with the celeb’s “personal brand”, and this will distort that image and confuse their audience.
  • The speed of Twitter makes it difficult to edit—I understand ghost blogging because the ghost writer has time to interact with the credited author to get ideas for posts and edits on their writing. But Twitter is a real-time conversation. There’s no time for editing and approving every single Tweet before it gets published. This creates a dangerous environment where the ghost writer can very easily slip up by Tweeting something they shouldn’t, and as a result, it’s the celebrity who ends up paying for it.

Alternatives to Ghost Tweeting

  • Hire a social media consultant to train you on how best to use Twitter.
  • Tweet when you have time. Quality over quantity.
  • Don’t Tweet at all


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13 Tips for Getting More ReTweets

Thursday, January 21st, 2010 by Eric Brantner

For those looking to spread their message far and wide on Twitter, attracting ReTweets (RT) is a must. When your followers RT your content, it can create a snowball effect.—Your followers RT it, then their followers RT it, and then their followers RT it, and so on.

But to enjoy that snowball effect, it all starts with knowing how to attract those initial RTs. Here are 13 tips for getting more people to RT your content.

  1. Message your friends to ask for them—I’m assuming you have at least a few close friends on Twitter. To get that snowball rolling, shoot them an email or an IM asking them to RT your content. Most times, they’ll be happy to help. Just make sure you don’t constantly bombard them with RT requests. Moderation is key.
  2. Include “Please RT” on your tweet—It might seem a little desperate, but adding “Please RT” at the beginning or end of a tweet can help you get some good RT action. Again, this is something you don’t want to overdo as your followers will begin to ignore you. I prefer only using “Please RT” for important causes, rather than something that just benefits me.
  3. Install a Twitter button on your blog—Placing a TweetMeme button on your blog makes it easy for your readers to instantly share your content on Twitter with only a single click. Make sure the button is placed above the fold so readers easily see it.
  4. Include @mentions to those referenced in the post—Sometimes, you might quote or reference someone else in your post. Whenever you do this, include an @mention of that person. For example: “33 Copywriting Tips found on Twitter (include link) w/tips from @Copywritings @heatherlloyd and more” These @ mentions put you on the radar of those people, and it could lead to them ReTweeting your content.
  5. Don’t just drop a link. Add something to it—Take a look at the 50 most recent Tweets from your followers. I bet probably half of them are links to articles or blog posts. We’re constantly being bombarded with links on Twitter. To stand out, you need to add something to your link drop that makes it more intriguing.
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9 Specific Ways Your Business Can Use Twitter

Wednesday, January 13th, 2010 by Eric Brantner

twitter bird

By now, you’re undoubtedly familiar with the reasons to use Twitter for your business. However, most conversations on the subject rarely offer specific strategies for using Twitter for your business, and instead they consist of vague statements like connect with and engage your audience or build your brand.

Today, we’re going to take a look at specific actions you can take on Twitter to help your business.

  1. Provide customer support—While I certainly don’t recommend using Twitter as your main source of customer support, it’s helpful as an additional option for customers. JetBlue and Comcast are just two major companies that provide customer support through Twitter. Make sure the employee providing customer service over Twitter is trained properly to solve problems and to offer excellent service every time.
  2. Hold contests—Twitter is an excellent medium for holding a contest for your business. Last year, @HostGator held a contest where the company gave away an iPhone every day for a month. To enter the contest, entrants had to Tweet the details of the contest each day. This created thousands upon thousands of mentions about the web hosting company, making the contest a viral success.
  3. Alert customers about special sales—Many companies use Twitter to update customers about special sales and coupon codes. @MarcJacobsSales and @DellOutlet are two examples of Twitter accounts where you can learn of the latest and greatest deals.
  4. Poll audience for data gathering—One of the most overlooked ways to use Twitter is to gain deep insight from your target audience. Polling customers can involve anything from getting their thoughts on new product ideas to finding out which topics they’d like to see you blog about.
  5. Let customers know your location (for mobile businesses)—Several mobile businesses (e.g. taco trucks, ice cream trucks, waffle trucks, etc.) use Twitter to let customers know where they are. This drives foot traffic to the business, helping increase sales.
  6. Monitor your reputation—If your target audience is on Twitter, there’s a good chance your company could get mentioned at some point. Guess what? These mentions might not always be so positive. Subscribe to company-specific keywords on Twitter search so that you’re alerted every time someone mentions your brand.
  7. Tell customers when you have an opening—One of the most creative uses of Twitter I’ve seen is @Laundryroom. This Twitter account alerts residents at Olin College’s West Hall every time a washing machine in the Laundromat is available.
  8. Promote special events—Does your company host after hours events or special parties? Twitter is the perfect way to promote the event so you can have an excellent turnout.
  9. Post company news—Keep your customers, partners, and employees up to date with the latest news on your company through Twitter. This can be anything from updates on big projects to information about new products you’re releasing.

How does your business use Twitter? Leave a comment with your suggestions for effective business Tweeting.

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StumbleUpon Essential Basics, A Beginners Guide

Friday, May 8th, 2009 by Ann Smarty

What is a discovery?

You discover a page when you are the first to submit it to StumbleUpon. You can see the member who discovered the page as well as the date when it was discovered to the right of the submission page (http://www.stumbleupon.com/url/url-of-the-submitted-page):

StumbleUpon: Who Discovered

What is a category?

A page is discovered in one of the multiple categories. The category the page is submitted to determines who will see it. StumbleUpon is based on the relevance mechanism: each member is categorized based on his interests – these interests are determined based on the preferences specified by him and also based on the member’s browsing behavior (topics of the articles the member usually stumbles and reviews).

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Infinite Twitter Capabilities: What’s More?

Monday, March 23rd, 2009 by Ann Smarty

Twitter
Image by peasap

Do you remember which concept Twitter actually started with? That’s right, “What are you doing?” The rate at how quickly and dramatically the concept evolved into “micro-blogging” concept is the great example of how incontrollable social media can be. There is no point in trying to set any rules and standards as it already exists in numerous forms and its full potential is yet to be explored.

Yes, watching this evolution is enjoyable. How people discover new and new Twitter uses makes you wonder where it can bring us. So let’s see how Twitter can be used in various spheres of life and for multiple purposes and try to imagine what else it can evolve into.

Government 2.0

FoodSafety maintained by Food Safety Information Center “provides food safety information to educators, industry, researchers and the general public”.

Twitterfeed of U.S. Senate votes is another great example how US government 2.0 is implemented.

FCIC Pueblo is the Twitterfeed by Federal Citizen Information Center that provides the answers to questions about the Federal Government and everyday consumer issues. It alerts followers of scams, pitfalls, safety tips, etc.

Other Twitterfeeds supported by US government: USArmy, US Office of Personal Management, U.S. Joint Forces Command, Peace Corps, National Science Fdn, NASA

UK government: twitter channel for the Prime Minister’s Office

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10 MORE Examples of Creative Twitter Uses

Sunday, March 15th, 2009 by Eric Brantner

IMG00005-20090112-1425.jpg
photo credit: arvindgrover

In December, I wrote a post talking about the 10 most creative Twitter uses I had seen. Based on the plethora of comments with more suggestions for the list, I could see I had barely scratched the surface of creative Twitter uses. For this reason, I bring you 10 MORE examples of creative Twitter uses. Some of these are user-submitted while others are accounts I’ve recently come across. Enjoy.

  1. TwittMinder- To me, this is about as cool as it gets. TwittMinder is a service that Tweets you to remind you of important events. All you have to do is email them the event info (date/time/etc) and they will send you a Tweet when the time comes to remind you of it. Sure, you could just set an alert on your phone or calendar, but this is pretty darn cool if you ask me.
  2. WaffleTruck- This was recommended to me by one of our readers, Simon. This company serves up waffles from their truck throughout the streets of New York. They Tweet updates regularly to let their customers know exactly where they are. Mmm. Waffles.
  3. ImagineChurch- Regardless of what your religious preferences are, you have to admit ImagineChurch is pretty creative. For those who don’t have time to go to church, they’ll Tweet a live play by play of their Sunday service. Church via text message. Who woulda thunk it?!
  4. CookBook- What’s for dinner tonight? If you don’t know, maybe you should visit this Twitter account. CookBook offers recipes that serve 3-4 people in just 140 characters or less. Throw out the old cookbooks, and get into the 21st century!
  5. SATWordoftheDay- I remember years back when I had to prep for the SAT. It was a nightmare. Huge prep books and boring classes made it less than exciting. Thankfully, I performed well, but I could have done better if this Twitter service was around. Lear a new SAT vocabulary word each day!
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